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THAI celebrates ‘smooth as silk’ migration to Amadeus Altea

Used by the majority of Star Alliance carriers, Amadeus Altea streamlines and improves sales, reservation, inventory and departure control processes for THAI.

BANGKOK, Thailand – Thai Airways International Public Company Limited (THAI), one of the world’s most awarded carriers, and Amadeus, a leading technology partner for the global travel industry, today celebrate THAI’s successful migration to the complete Amadeus Altea Suite.
 
The Amadeus Altea Suite, already used by over 120 airlines globally, addresses THAI’s mission-critical operating functions: sales and reservations, inventory and ticketing, and departure control. The new system will support THAI’s business goals by allowing enhanced operations and functionality, to improve customer service and drive more efficient business operations.
 
The large-scale project, which involved training more than 12,000 THAI employees worldwide, saw over 500,000 Passenger Name Records (PNRs) and 1.5 million e-tickets moved to the Amadeus Altea Suite. Additionally, over 60 THAI airport stations moved to Amadeus Altea Departure Control Customer Management and Flight Management solutions.
 
Used by over 65% of Star Alliance members, the Amadeus Altea Suite facilitates closer integration between partner airlines that need to share availability, fares, customer and booking information, enabling a seamless customer experience across alliance members. The Amadeus Altea Suite is Star Alliance’s Common IT Platform (CITP).
 
CITP is a strategic programme, focused on the effort to better serve the customer, markedly lower IT costs and significantly increase the speed of delivering new products to market. It enables participating member airlines to improve customer services and enhance operational capabilities.
 
Flying Officer Suraphon Israngura Na Ayuthya, THAI’s Acting Executive Vice President, Commercial, said, “We are pleased to have implemented a system that is flexible enough to meet the demands of our passengers today, and also prepare THAI for further growth. Right from the start we knew we were in good hands, given Amadeus’ excellent track record in implementing large-scale IT systems for the world’s best airlines. The level of dedication and professionalism demonstrated by the Amadeus project team ensured that migration was smooth as silk. The successful migration helps us deliver on our commitment to put the traveller first, and is a big step forward for us as we strive to become the leading airline in Asia and among the best worldwide.
 
The success of a project of this magnitude would not have been possible without strong collaboration between THAI and Amadeus. We are proud to be the technology backbone for THAI, providing a scalable and robust IT environment to help THAI grow its business and improve its competitiveness in one of the most dynamic regions in the world,” added Hazem Hussein, Head of Airline Organisation, Amadeus Asia Pacific.
 
THAI and Amadeus have enjoyed a long term partnership since 1990. THAI also recently extended its full content agreement with Amadeus.
 
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