Last year the Taiwan Tourism Bureau (TTB) launched its first campaign in the North American market…
Last year the Taiwan Tourism Bureau (TTB) launched its first campaign in the North American market. In January 2005, the bureau introduced a new website for consumers and the Taiwan Destination Specialist program geared to the travel trade with accompanying web site. A series of magazine and newspaper ads designed by Saatchi & Saatchi, Taipei with the tag line: Taiwan Touch Your Heart is currently appearing in Conde Nast Traveler, Travel +Leisure, the New York Times, USA Today, Los Angeles Times and the San Francisco Chronicle. Television ads are airing on Cable News Network.
On June 1st, the Taiwan Tourism Bureau awarded its public relations account to Meredith Pillon Marketing Communications (MPMC), a travel and lifestyle public relations and marketing firm in New York.
Taiwan has placed a renewed emphasis on tourism, explained Michael Chang, Ph.D., director of the Taiwan Tourism Bureau in New York. We believe Americans and Canadians will be interested in seeing the impressive collection at the National Palace Museum, one of the world`s top five museums. Our delicious Taiwanese food, fresh seafood and the variety of our other cuisines – Sichuan, Shanghainese, Cantonese, Beijing, Hunan, Jiangjhe – not to mention our renowned Night Markets and excellent shopping, are sure to appeal to visitors. In addition, the Taiwanese love Americans and they go out of their way to make visitors feel welcome, Chang said. In 2004 more than 430,000 North Americans visited the island nation.
Making the announcement about Taiwan tourism`s new PR firm on June 1, Chang said, We felt MPMC had the public relations expertise, the vital industry contacts and the extensive experience with Asian destinations to do an excellent job for the Taiwan Tourism Bureau.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
