Bogor, Bali and Surabaya are the first selected locations in Indonesia to welcome until 2013 the first Zest Hotels, a two-star concept from Swiss-Belhotel International.
JAKARTA- Swiss-Belhotel International Chairman and President, Gavin M. Faull recently announced the Group’s expansion of its two-star Zest Hotel brand in Indonesia. This new hotel brand will enhance the Group’s rapidly growing portfolio of 2-star to 5-star properties.
Swiss-Belhotel International is targeting projects in a number of major cities in Indonesia such as Jakarta, Bogor, Surabaya, Yogyakarta, Balikpapan, Cirebon, Manado, Makassar and the islands of Bali and Batam as the Group strives to develop more Zest Hotels in various regions of Indonesia. The development of Zest Hotels across Indonesia will provide customers with an internationally managed but affordable accommodation option.
“Swiss-Belhotel International proudly presents the new collection of hotels, resorts and serviced residences managed by the Group. As part of our Group’s commitment to provide affordable and convenient accommodation, the Zest Hotel brand is being developed as “Value for Money” accommodation that offers a new benchmark of services and facilities for both business and leisure travellers,” commented Mr. Faull. First properties are due to open soon in Bogor, Surabaya and Kuta Beach in Bali.
Incorporating the unparalleled standards of the award winning international hotel chain, Zest hotels are designed to be fresh and trendy with a modern atmosphere, and will provide guests with high-speed Internet access, an LCD TV with international channels, and a CITRUS Café. The café will only serve breakfast, a mixed Asian-European breakfast buffet, but will be open throughout the day for guests to relax or have a meeting. Refreshments will be available from vending machines located on each floor of the hotel and in the café.
“With our current 70 operating hotels and development projects throughout the archipelago, the development of more Zest Hotels coming into our projects will further strengthen the presence of Swiss-Belhotel International in this region. The aim of Zest is to redefine the image of budget hotels among business and leisure travellers,” explained Mr. Emmanuel Guillard – CEO of Zest International and Senior Vice President Operations and Development for Indonesia, Malaysia and Vietnam.
Swiss-Belhotel International is a rapidly expanding international management company with over 95 hotels, resorts and projects globally. Founded in 1987 and headquartered in Hong Kong, Swiss-Belhotel International manages properties in the Asia-Pacific and the Middle East. In Asia Pacific properties are located in China, Vietnam, Philippines, Malaysia, Indonesia and Australia.
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
