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Starwood has opened the Aloft Beijing, Haidian. The 186 room, new-build hotel owned by Yong Tai Real Estate Group (Beijing) Co. is the first Aloft in Asia Pacific and the first Aloft to open outside North America. More than 100 Aloft hotels are scheduled to open in markets like China, United Arab Emirates, India, Thailand, Belgium, Canada and the U.S by 2011. The Aloft Beijing, Haidian is the first of nine Alofts currently in development in Asia Pacific, and the first of two slated to open in China in the next two years.
Aloft Beijing, Haidian is conveniently located in the Zhongguancun Science Park near the 4th Ring Road. Surrounded by numerous high-tech businesses, research centers and leading universities, the hotel is just minutes from one of Asia Pacific’s largest shopping arcades, the Golden Resources Shopping Mall. Many of Beijing’s most prized attractions are a short drive from the hotel, including the Summer Palace, the awe-inspiring CCTV tower and the “Bird’s Nest” Beijing National Stadium featured in the 2008 Summer Olympics.
Guest rooms feature the brand’s signature nine-foot ceilings and oversized windows, as well as spacious walk-in showers and amenities created by Bliss Spa. Each Aloft room is also a combination high-tech office and entertainment center equipped with wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry all linked to a 42” flat-panel, HDTV-ready television.
Designed in conjunction with world-renowned David Rockwell and the Rockwell Group, Aloft offers atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mix communal lobby area and w xyzSM bar. The re:charge fitness center and splash pool give travelers options to de-stress and re-energize, while re:fuel by aloft offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day.
Aloft is also committed to the environment and launched a see green program, which promotes ecologically friendly practices, products and services both inside and outside the hotel. For example, Aloft incorporates recycled materials in its design and provides preferred parking for hybrid cars.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
