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Sofitel Luxury Hotels are pleased to announce the opening of Sofitel So Bangkok, the second Sofitel So label address, on February 28th in Thailand. The hotels in this label share a strong focus on design and are all created by celebrated designers, like Kenzo Takada for Sofitel So Mauritius. With designs led by Monsieur Christian Lacroix and Apple products in each room, So Bangkok showcases innovative technology and unites it with culture, fashion and taste.
A new experience, a first in Bangkok
Situated close to the business district and the Lumpini Park, Sofitel So Bangkok benefits from a privileged location in a lively area right in the centre of town. In addition to its strategic position, it is the first hotel in the ‘City of Angels’ to offer such a successful combination of innovative design and high quality service.
The aim was to create a contemporary hotel with every modern comfort, and as a result, the establishment is now positioned to become Bangkok’s trendy new place-to-be, with an identity that is totally unique on the market, manifested by its slogan ‘Intense living’.
Robert Gaymer-Jones, CEO of Sofitel Wordwide explained, “With the opening of this hotel, we would like to diversify our offer in this city with a unique designer establishment aimed at a more urban clientele. Following the opening of this second address that confirms our intention to continue to develop Sofitel So, our Sofitel So label will continue to expand. Two new Sofitel So are under construction in Mumbai, India and in Singapore.”
Today Sofitel has three new hotels in Bangkok, each reflecting the new luxury standards of the brand : Sofitel So Bangkok, Sofitel Bangkok Sukhumvit which is about to open, and the current Bangkok Sofitel, Sofitel Bangkok Silom which will soon rebrand as Pullman.
A decor inspired by the Five Elements
Thai award-winning architect Smith Obayawat and Five famous Thai interior designers teamed up with Monsieur Christian Lacroix, the celebrated French fashion designer to make Sofitel So Bangkok a true feat in terms of design and exceptionally innovative. The decoration of the 238 hotel guestrooms and suites by local designers is based on a central theme, the Five Elements. Water, Earth, Wood, Metal each inspire 4 floors with its dedicated Lobby area, while the element Fire, is the theme of the main restaurant area.
– The ‘Water Element Room’, brainchild of Pongthep Sagulku, is characterised by its originality, a special feature being a bathtub with a direct view of Bangkok.
– The ‘Earth Element Room’, created by Vitoon Kunalungkarn is in homage to ‘Mother Nature’, with walls hung with primitive Thai paintings.
– The ‘Wood Element Room’, designed by Nithi Sthapitanonda, is a serene and tranquil refuge from the stress and bustle of the city.
– The ‘Metal Room’ signed by Somchai Jongsaeng opens the gateway to a world that is totally zen, a pure simple style in shades of white and metal.
Another innovative feature of this hotel: spa suites that combine intimacy and wellbeing.
The French touch is a strong symbol of Sofitel hotels worldwide, here provided by one of the French masters of Haute Couture, Monsieur Christian Lacroix who was entrusted with the artistic direction of the establishment. In this capacity, he coordinated and showcased the work of the other designers adding the inimitable French touch and placing great emphasis on originality and harmony. He also participated in the creation of the hotel emblem, the « Tree of Life », and completely redecorated the Club Lounge situated on the top floor with two vast frescos, as well as designing the staff uniforms.
Innovations that are unique on the market
Of the various hotel bars and restaurants, the ‘Red Oven’, which is planned around a handsome and imposing red oven, by the French Molteni brand, is a perfect illustration of the element fire, offering traditional cuisines in full view of the diners.
The ‘Park Society Restaurant & Bar’ is a magical place on the hotel rooftop with a stunning view of the city of Bangkok. Within this space is the exclusive ‘HI SO’, consisting of a series of elegant cabanas for more intimate moments.
Another novel feature of the hotel is the Chocolab, a chocolate deli and boutique serving delicious handmade French chocolates, in an attractive setting where guests are welcome to sample gourmet confections.
State-of-the-art technical amenities, such as each of the 238 guestrooms being fitted with Apple Mac minis, make Sofitel So Bangkok really stand out in the market. These innovative touches allow guests to connect with the outside world at any time, a true first in Asia.
Lastly, the establishment provides a So FIT fitness area equipped with the latest equipment for fitness and wellbeing and an open air infinity swimming pool with a splendid view of Bangkok. Guests can also chill out at the So SPA, which resembles a mythological forest, entirely devoted to wellbeing.
Uniting top technology with a spirit of innovation, Sofitel So Bangkok is a place where cultures, fashions, tastes and individuals converge. A true source of inspiration that cannot fail to attract individuals in search of a new and original experience.
Sofitel So, intense living
Created by Sofitel Luxury Hotels, Sofitel So personifies its designer boutique hotels vision, the latest addresses, resolutely contemporary.
Blending design and pleasure, style and soul, each Sofitel So address aims to express the essence of the destination. A concept that combines Sofitel art de vivre and personal style entrusted to an international name from the world of fashion, the arts or design. Conceived as a story, each address is a new chapter. The book opens with Sofitel So Mauritius and the narrative continues with Sofitel So Bangkok, Sofitel So Mumbai…
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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