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Leading online accommodation distributor, SiteMinder, has added multi-lingual functionality to its direct, commission- free booking engine product, ‘TheBookingButton’, to help its hotel clients reach new international markets.
SiteMinder Partnerships Manager, Duncan Waterman, said the internationalisation of TheBookingButton would help make hotels ‘more local’ in many countries and accessible to a much wider booking audience. “By coupling TheBookingButton’s multi-currency capabilities with the new multi-lingual functionality, properties have a cutting edge booking engine which communicates with a large percentage of the worlds booking audience,” said Mr Waterman.
SiteMinder’s highly popular BookingButton is used by hotels on their own websites as a direct, commission-free booking engine. Launched in 2008, TheBookingButton is currently used in over 60 countries and has taken over $350 million worth of commission-free bookings, reducing acquisition costs for some hotels by up to 40% from online bookings. The fully customisable BookingButton allows hotels to package rooms to include extras such as breakfast, late checkout and tours to provide a value-add to every room sale.
“Our upgrade of TheBookingButton aims to deliver to hotels a fast, easy-to-use booking engine that can convert website traffic from any country into confirmed bookings.”
TheBookingButton integrates seamlessly into hotels’ own websites and into SiteMinder’s Channel Manager that enables hoteliers to list their rooms on dozens of booking sites around the world.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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