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This is the third time in less than a decade that Singapore Airlines has been refurbishing all its products…
SINGAPORE- Singapore Airlines today launched its next generation of cabin products, hoping to become again a new industry benchmark for premium air travel.
Customers travelling on select flights between Singapore and London will be the first to experience the new cabin products from September, in First, Business and Economy classes. The new seats and KrisWorld in-flight entertainment system will be progressively rolled out to other routes as additional new aircraft enter service.
Singapore Airlines is investing nearly US$150 million to introduce the new products on an initial eight Boeing 777-300ER aircraft. The new concept will then be rolled out as the airline takes the delivery of new aircraft, in particular the Airbus A350. “The significant investment in our next generation of cabin products reaffirms our commitment to product innovation and leadership, and demonstrates our confidence in the future for premium full-service air travel,” said SIA’s Executive Vice President Commercial, Mr Mak Swee Wah. “Special attention has been given to ergonomics, comfort, convenience and design, as well as to our customers’ interests and lifestyles,” he added.
Singapore Airlines’ new First Class seat, offers customers enhanced comfort with a new fixed-back shell design with curved side panels for added privacy. The bed length has been increased from 80 to 82 inches. An ergonomically sculpted cushion and improved adjustable headrest have been introduced for greater seating comfort, while new features such as a padded headboard for extra support and an additional mattress layer ensure that customers will enjoy a good rest.
More convenient features have been introduced such as a handier passenger control unit and better in-seat lighting have also been introduced. Complementing the experience is a new state-of-the-art in-flight entertainment system. First Class customers can enjoy the new KrisWorld on a sleek 24-inch LCD screen, with video touch-screen handsets, while HDMI ports have also been added to provide flexibility to customers to use KrisWorld as their own personal media device.
In Business Class, the new seat offers greater recline at 132 degrees and features an improved ergonomic seat cushion. When converted, it becomes the industry’s widest full-flat bed, at 78 inches in length. The seat also features a padded headboard cushion for enhanced comfort. New relaxation positions when seating have also been added. Taking into account customer feedback for increased stowage space, the airline has installed an amenity stowage area on the side console and a laptop stowage area.
Singapore Airlines did also think about Economy Class passengers. The airline has worked out a new seat design which provides additional comfort, with increased personal space and legroom. Each seat has now backrest seat cushions with side bolsters for better back support. An ergonomically sculpted headrest cushion, which supports an increased range of height adjustments, offers better neck support. In economy class, travellers will also enjoy the revamped version of the KrisWorld in-flight entertainment experience on a wider 11.1-inch monitor, featuring an intelligent and unique touch-screen graphical user interface (GUI) accompanied by a video touch-screen handset.
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
