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Prevailing economic conditions have compelled the global travel industry to look at new source markets with India remaining one of the most dynamic travel markets for now. SATTE travel shows hosted in both Delhi and Mumbai will be the right opportunity next January.
DELHI/MUMBAI – There has been a keen interest in South Asia’s leading B2B travel and tourism event SATTE. With India now being looked as a very important market for global tourism products, SATTE is undoubtedly the ideal platform for newer destinations to tap into the Indian market. The current economic conditions have compelled the global travel industry to look for new source markets, and India and China have emerged as the top two.
SATTE has already received very positive feedback from destinations such as The Seychelles, Zambia, Botswana, Philippines, The South Pacific Tourism Organisation, Japan, Hungary, Germany, Panama, Venezuela, Brand USA, Kenya and Singapore’s Changi Airport along with a host of private sector participants from Singapore and other countries – all of whom have become aware of the immense potential of the Indian market.
Key exhibitors from the Middle East region are also now looking eastwards to do business with India, and many countries and individual Emirates from the UAE are optimistic about the Indian market. Prominent names include Dubai, Sharjah, Fujairah, Oman, Abu Dhabi, and Ras-Al-Khaimah among others. On the other hand 15 nations from the South Pacific are looking forward to work closely with the Indian travel trade to increase awareness of their countries.
International players who continue to show keen interest in SATTE 2013 include Abu Dhabi, Argentina, Bhutan, Dubai, Egypt, Hong Kong, Indonesia, Jordan, Kenya, Macau, Malaysia, The Maldives, Mauritius, Oman, Spain, Thailand and Turkey, and many more. State Tourism Boards such as Jammu and Kashmir, Himachal Pradesh and Lakshwadeep Tourism Board, Punjab, Andhra Pradesh, Gujarat, Tamil Nadu, Kerala, Madhya Pradesh and Odisha have also expressed their support for next year’s event. Many of the above key national and international tourism players are already rebooking at SATTE 2013.
SATTE 2012 set milestones for the Indian travel and tourism industry. The event saw a record number of sellers. Exhibitors came from over 33 countries and 23 states in India and over 550 companies exhibited at the event with an impressive year on year growth of 6.7 %. SATTE’s success continues to demonstrate India’s ever growing importance, both as a destination and as a lucrative market. Next SATTE editions will be hosted in New Delhi between January 16 and 18 and then move to Mumbai on January 21 and 22, 2013.
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
