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Royal Caribbean International and Celebrity Cruises appointed new presidents

Royal Caribbean Cruises Ltd. appointed two brand presidents…

Royal Caribbean Cruises Ltd. appointed two brand presidents. Adam Goldstein was named president of Royal Caribbean International, and Dan Hanrahan was made president of Celebrity Cruises. Both jobs report to Jack Williams, president and COO of Royal Caribbean Cruises Ltd.

The creation of brand presidencies under a corporate president and COO reflects the rapid growth and increasing differentiation between the two brands. As senior executives of the brands, Goldstein and Hanrahan will be responsible for fleet operations, sales and marketing, and brand development. In addition, Goldstein will retain the corporate functions of supply chain management and Royal Celebrity Tours, and Hanrahan will continue to handle marketing and sales responsibilities for Latin America, the Caribbean, Asia and the Pacific. Today`s appointments are effective immediately.

Both Goldstein and Hanrahan are cruise-industry veterans. Goldstein is a 16-year company executive, and Hanrahan is a six-year veteran. Both have been instrumental in shaping the company`s direction and global appeal. Royal Caribbean`s Executive Vice President (EVP) since 2002, Goldstein has held progressively senior positions at the company in Legal, Sales and Marketing, International, Total Guest Satisfaction (Hotel) and Brand Operations. As EVP, he managed Fleet Operations, Sales and Marketing, Supply Chain Management and Royal Celebrity Tours.

National chairman of the Travel Industry Association of America (TIA) in 2001, Goldstein now sits on the travel organization`s Board of Directors and Executive Committee. Hanrahan has been Royal Caribbean`s senior vice president, Marketing and Sales, since joining the company in 1999. Responsible for brand marketing, marketing automation and company sales, he developed the standout Get Out There marketing campaign that many credit with changing the image of cruising. Previously, Hanrahan was vice president and general manager, North America, for Polaroid Corporation, and vice president, Global Marketing, for Reebok International, Ltd. Currently, Hanrahan serves as vice chairman and Executive Committee member of the Cruise Lines Industry Association (CLIA). Last year, he was honored as one of the Top 25 Extraordinary Minds in Hospitality Sales and Marketing by Hospitality and Sales Marketing Association International.

We are pleased Adam and Dan have accepted these new challenges, Williams said. Both individuals are exceptional — in their passion for our brands, their vision for the future, and their caring for our employees. Both take on brands that are at tremendously exciting stages of growth, which they will help drive to even greater success.

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