Queenlsand`s Tourism Minister Margaret Keech officially opened the Beattie Government`s new tourism office in India. The office was launched as part of the Queensland on Tour to India tourism trade mission led by…
Queenlsand`s Tourism Minister Margaret Keech officially opened the Beattie Government`s new tourism office in India. The office was launched as part of the Queensland on Tour to India tourism trade mission led by Mrs Keech and including 25 key Queensland industry representatives.
The new Tourism Queensland office and newly-appointed Indian Marketing Manager, Ms Supriya Correa, will play key roles in maximising opportunities in India for Queensland tourism, Mrs Keech said.
Indian travellers to Queensland increased by 29 per cent in the year to October 2006, generating a 23 per cent increase in visitor expenditure. Future visitor and expenditure growth from India will rely heavily on increasing airline access and capacity, and making Queensland part of the Indian holidaymaker?s decision-making process.
Through the work of the new Tourism Queensland Indian office, and the Queensland on Tour ? India tourism trade mission, we will have a far greater impact on the market, she added.
Mrs Keech said India had been identified as a significant emerging market under the Queensland Government?s $48 million Queensland Tourism Strategy ( QTS ).
The establishment of international Tourism Queensland offices confirms the Beattie Government?s commitment to driving more tourism investment to Queensland?s $18 billion tourism industry, she said.
Tourism Queensland has always had a strong presence in traditional markets such as the United Kingdom, Europe, Japan and New Zealand. Now it is imperative we take advantage of the enormous growth seen recently in emerging markets such as India, China and South Korea. Our research suggests there is enormous potential in specific market segments such as families, honeymooners and business tourism. The international offices and representatives are integral in attracting these tourists to Queensland.
Mrs Keech concluded We are on-the-ground in key markets, tapping into local and regional needs and ensuring that Queensland remains an attractive option for travellers in both established and emerging markets.
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