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Promotional series draw Indians to Maldives

A week-long series of promotional events have been held in India to further develop the Indian tourist market for the Maldives. The highlights for these events include a luncheon for the…

A week-long series of promotional events have been held in India to further develop the Indian tourist market for the Maldives. The highlights for these events include a luncheon for the Indian travel trade and media in Bangalore, a press and travel trade luncheon in Mumbai and the infamous Maldivian Evening in Mumbai. The events were jointly organized by the Maldives Tourism Promotion Board and Srilankan Airlines; a strategic partner of the Maldives tourism.

The luncheon meeting held in The Leela Palace, Bangalore was aimed at introducing the Maldives tourism to the travel trade and the opinion leaders in Bangalore. This event was hosted by the Deputy Minister of Tourism and Civil Aviation of the Maldives Mr. Abdul Hameed Zakariyyaa and discussions were held about the joint initiatives of the Maldives and Sri Lankan airlines to promote the Maldives in Bangalore.

A press conference headed by the Minister of Tourism and Civil Aviation of the Maldives Dr. Mahamood Shougee and attended by the High Commissioner of the Maldives Lieutenant General (Retired) Anbaree Abdul Sattar, executives from Sri Lankan Airlines and participants from the Maldives tourism industry was organised at the Taj Presidents Hotel in Colaba, Mumbai as part of this week long promotions. The key issues raised during the press conference include the air connectivity between Maldives and major cities in India and future marketing activities. Seven journalists and 120 travel agents were present for the conference and the luncheon which followed it.

Dr. Shougee also headed the Maldivian delegation to the Bollywood star-studded Maldivian Evening in Mumbai. In his inaugural speech for the evening Dr. Shougee highlighted the importance of India as a tourism generating market for the Maldives and thanked the key participants of the Maldives Evening in Mumbai. On top of the agenda was an announcement by Hussain Shihab, the Minister of State for Arts of Maldives, on the government’s plan to develop a studio island in the Maldives.

“We are delighted to announce that we have plans to develop a studio island for the international film community. I hope that Indian film community as the largest entertainment communities in the world will frequent to the Maldives to take advantage of the most beautiful county in the world” said Minister Shihab.

This event was held in Mumbai’s J.W. Marriott where over 400 people from the travel trade, media, and representatives from the fashion & film industry of India attended the evening.

The Maldives Tourism Promotion Board expects to have an increasing the Indian tourists arrivals to the Maldives in the coming years. In the year 2005, Maldives welcomed 10,260 tourists from India and by the end of July this year 6,946 Indian tourists visited the Maldives from India. Srilankan airlines connects to 10 cities in India with over 100 frequencies a week via Colombo and Srilankan airlines has 21 weekly frequencies between Male and Colombo creating a good link between the Maldives and India.

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