The campaign themed ‘Business Events for Penang2030 is Worth Meeting About’ was participated by 16 Business Events Penang industry partners, resulting in a total of 485 posts put up over a 24-hour period across Twitter, Facebook and Instagram.
Penang, Malaysia: Penang Convention & Exhibition Bureau (PCEB) recently concluded a successful social media advocacy campaign in conjunction with the Global Meetings Industry Day (GMID) 2019 campaign.
The campaign themed ‘Business Events for Penang2030 is Worth Meeting About’ was participated by 16 Business Events Penang industry partners, resulting in a total of 485 posts put up over a 24-hour period across Twitter, Facebook and Instagram.
The partners comprising of hotels, unique venues and event companies joined in the advocacy by posting 6-word visual stories with the aim to create awareness on the power of meetings and to encourage the partners and the industry to align their long-term vision with the vision of Penang2030. Penang2030 is an state-level action plan that focuses on improving liveability, economy, civil participation and balanced development to achieve a “family-focused, green and smart state”.
At the state level, PCEB carried out outreach exercises with both the Chief Minister of Penang, Chow Kon Yeow; and the Penang State Executive Councillor for Tourism Development, Arts, Culture and Heritage, Yeoh Soon Hin. During the outreach meetings led by PCEB CEO Ashwin Gunasekeran, the two state leaders’ recorded video messages for the industry partners, which were subsequently posted across PCEB’s social media platforms.
“Ensuring the sustainability and continuous growth of the Business Events sector falls in line with the vision of Penang2030. Two of the key tenets of Penang2030 is creating a variety of high-quality tourism products across Penang Island and Seberang Perai as well as to foster an ecosystem that nurtures creative industries and niche business services. I am confident that the Business Events sector will have an empowering force to facilitate these two targets for the state,” said the Chief Minister of Penang.
The meetings industry, or Business Events, as a whole has a real impact on the economy, local businesses and residents in Penang. In 2018, the Business Events Penang industry had achieved an Estimated Economic Impact (EEI) of RM 1,312,897,291 for the year 2018, a 31% increase from 2017.
The ‘Business Events for Penang2030 is Worth Meeting About’ campaign can be followed on social media through the hashtag #GMID19PG.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
