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Pegasus Solutions has launched OpenFlex as the debut offering from its Open Hospitality service. A mobile website design solution, OpenFlex allows hotels to deliver promotional offers correctly formatted for any mobile device.
By expanding the hotel booking choices hotels can offer guests, OpenFlex ensures hotels are capable of seizing business opportunities wherever consumers are comfortable making their accommodation bookings. According to David Millili, chief executive officer of Open Hospitality and chief web officer for Pegasus Solutions, this also eliminates the chance of wasting precious consumer attention.
“Displaying a desktop version of a special offer website on a handheld smartphone has the potential to frustrate the consumer, who won’t book as a result,” said Millili. “OpenFlex, combined with our powerful mobile booking engine, instead allows mobile bookers to quickly access promotional information through their preferred point of contact, and even allows them to add extra items to their room booking such as food and beverage or event tickets.”
With industry reports predicting a climb in the number of US consumers using mobile for travel research from 19.7 million in 2010 to 29.7 million in 2012, Millili adds that tapping mobile for revenue generation is imperative for hotels.
“Some in the industry expect the number of guests who will start booking travel via mobile will double to 15.1 million in 2012,” added Millili. “The time is right to expand our focus on the growth of online mobile purchases as well as social media access. At the hotel, it’s all about creating comfort in the stay. In selling, it’s all about creating comfort in the booking process with the same revenue-generating features the hotel is accustomed to providing via desktop versions of their website.”
A complete set of mobile solutions for hotels is available from Open Hospitality, which delivers a full array of online marketing solutions and accommodation booking options that help independent, group and chain hotels raise visibility and increase reservations online.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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