The first Pacific Asia Media Exchange (PAMEX) will take place June 14 at the Sheraton Gateway Hotel at Los Angeles Airport. The new event was formally announced by Pacific Asia Travel Association (PATA) Regional…
The first Pacific Asia Media Exchange (PAMEX) will take place June 14 at the Sheraton Gateway Hotel at Los Angeles Airport. The new event was formally announced by Pacific Asia Travel Association (PATA) Regional Director-North America Mr Jim Ferguson.
Mr Ferguson said: We`re inviting more than 100 writers, editors and broadcasters to meet one-on-one with representatives of our PATA-member destinations, as well as with representatives of emerging regions, leading tour operators, attractions and industry suppliers.
Expanding media coverage of Asia Pacific destinations has been vital to the impressive increase in US visitors to the region over the past five years, Mr Ferguson said. We`re out to accelerate that process and to generate more contacts, stories and broadcasts about Asia Pacific`s diverse destinations through PAMEX.
PATA President and CEO Mr Peter de Jong said: The free-flow of information between media and exhibitors at PATA events is a proven formula to accelerate market growth. Through PAMEX, we hope to actively encourage arrivals growth from the US to the rest of the Asia Pacific region.
PAMEX is designed as a business forum of structured one-on-one appointments. Each exhibitor will be assigned a table and will meet up to 20 journalists in a day-long series of 15-minute interviews. A lunch and networking coffee breaks will also be included.
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