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The Pacific Asia Travel Association (PATA) and Travelmedia have partnered to produce and market a special PATA edition of ‘Travel and Tourism: Opening Doors for Your Future’. This is an interactive educational and motivational programme that introduces the travel and tourism industry as a serious, rewarding career track to beginners, students, or people who are entering the workforce.
Produced in high-definition video for use in classrooms, it is ideal for use in entry-level university courses, vocational institutes, corporate HR departments or career counselling in secondary schools. It can stand alone as a basic survey course or be used as an audio-visual aid to supplement existing courses. The programme includes interactive study questions and a PowerPoint-compatible module that instructors can customise for their own lectures.
Nine subject modules explore the history of the travel and tourism industry and its importance. The course explores various sectors such as hospitality and transportation and how they work together, sustainable tourism, and the many career opportunities travel and tourism offers. It outlines and explains the technical and people skills required to advance in the industry and expand one’s personal horizons, while fulfilling customers’ dreams.
“The Travel and Tourism video modules have proven to be an excellent way to introduce our students to relevant topics about the travel industry,” said Dexter J L Choy, Chair of Graduate Program at the School of Travel Industry Management, University of Hawaii, which adopted the programme early this year. “They have been well received by the students.”
“Our industry has grown and evolved dramatically and requires more diverse social, marketing and technical skills than ever before,” said Greg Duffell, chief executive officer, PATA. “We are pleased to offer this course that presents exciting opportunities for a new generation of people considering the travel and tourism industry as a career path.”
“‘Travel and Tourism: Opening Doors for Your Future’ is the successor to the ‘World of Many Faces’ initiative supported by PATA, which has been used by universities, schools and companies around the world, and many PATA members urged us to bring it back,” said Russell Johnson, president, Travelmedia. “We have packed this new special PATA edition with inspiring content for emphasising the Asia-Pacific region.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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