Tourism Masterclass is an online event providing an update on the changed needs and behaviour of China’s post-virus outbound tourists and about the way to achieve a better and more sustainable engagement with the Chinese outbound market.
HAMBURG – The advantage: Tourism Masterclass is an online event organised by COTRI China Outbound Tourism Research Institute providing an update on the changed needs and behaviour of China’s post-virus outbound tourists and about the way to achieve a better and more sustainable engagement with the Chinese outbound market.
The majority of Chinese outbound travellers say that they are eager to start going abroad again. Their demands and expectations however are different from before the CoViD-19 crisis.
Family, Nature, Experiences and new Destinations have become more relevant, shopping trips to big cities are seen as less attractive now especially for the more experienced travellers.
The ADVANTAGE: TOURISM Masterclass will explain how deeper knowledge, digitalisation, better adapted products and consequently higher levels of satisfaction can be the base for recommendation marketing, directing the coming wave of Chinese customer to new destinations and services.
The ADVANTAGE: TOURISM Masterclass is free of charge and will be staged three times for the different global regions (75 minutes presentations plus 30 minutes Q&A):
- On Dec. 9th 16:00 h (Beijing Time) for Asia and the Pacific,
- on Dec. 10th 10:00 h (Berlin Time) for Europe, Africa and the Middle East, and also
- on Dec. 10th 11:00 h (New York Time) for North, Central and South America
Agenda
Richard Adam, CEO Trend Transfer Introduction: ADVANTAGE: TOURISM participants
Prof. Dr. Wolfgang Georg Arlt, CEO COTRI Keynote: China’s outbound tourism post-virus
Gary Bowerman, Director Check-in Asia China’s outbound tourism restart: Experiences in Asia
Gazi Haxhia; CEO Landways International Entrepreneurial view on the new Chinese customers
Dr. Rudy Snippe, CEO Stocastic.World Creating value by thinking differently about organizing
Pascal Beij, CEO PLANET Germany Digital Readiness in the New Normal
Olivier Henry-Biabaud, CEO TCI Research Sentiment measurement and Data provision for the chinese market
Richard Adam, CEO Trend Transfer Summary: Operationalisation ADVANTAGE: TOURISM Live Question and Answers with the audience 30 min. Regional specific Q&A provided by panelists
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
