The topping off of NUO Hotel Beijing, the appointment of the first NUO Hotel general manager and the establishment of NUO Travel are all significant milestones in NUO Hotels' journey as a Chinese luxury hotel brand and mark the beginnings of its ambition to become the calling card of luxurious Chinese hospitality.
BEIJING – On November 26, 2013, NUO Hotel Beijing set the stage for a new chapter with the unveiling of its model rooms, the introduction of its new General Manager, and the launch of NUO Travel.
NUO Hotel Beijing, the group’s flagship hotel, recently completed the topping-off ceremony for its 28-storey building and is on track to open by 2015. Adrian Rudin, the hotel’s newly appointed general manager, is leading his team in creating the NUO story, as well as contributing to the creation of the unique NUO Travel Experience, aimed at extending the NUO brand of hospitality to all corners of the globe.
NUO Hotels stirred up a fresh breeze through the elite levels of the hotel industry when it was introduced at the inauguration ceremony on 20 September 2012 at the Temple of Heaven in Beijing. As a Chinese luxury hotel brand, NUO Hotels draws inspiration from the country’s 5,000 years of history and cultural heritage and is committed to serving as a custodian of traditional Chinese culture. The brand promises to offer a full range of modern luxurious experiences, while focusing on promoting contemporary Chinese art and low-carbon green intelligence at its hotels. The core philosophies are encapsulated by four key brand pillars: Chinese, contemporary, luxury, and green. With the mission to “build a Chinese national brand that will forge an international path,” NUO Hotels serves as a pioneer in fulfilling the “The Chinese Dream” for the hotel industry.
Low-carbon intelligence – the promise for a green and healthy lifestyle
Adhering to its promise of environmental sustainability, NUO carefully followed the gold-level certificate standards of Leadership in Energy and Environmental Design (LEED) rating system when constructing NUO Hotel Beijing. As a result, the building achieved pre-certification in the early stages of construction.
NUO Hotel Beijing is equipped with a sophisticated air purification system, efficiently filtering up to 90% of PM 2.5 particles in hotel guest rooms and public areas, thereby ensuring indoor air quality amidst outdoor pollution and urban smog. In addition, an energy-saving curtain wall system designed by the German firm Schuco reduces air-conditioning and heating inefficiencies. In the hotel lobby and ballroom, natural light is used strategically and combined with an intelligent lighting control system and light emitting diode (LED) bulbs to drastically reduce energy consumption.
No detail has been spared at NUO Hotel Beijing. The hotel will live up to its promise of being a low-carbon intelligent hotel, one that is committed to energy conversation and environmental protection. NUO Hotels will extend this promise by cooperating with trade industry leaders in developing standard criteria for other low-carbon hotels around the world and by joining the World Travel and Tourism Council’s (WTTC) low-carbon hotel organisation.
Adrian Rudin joined NUO Hotel Beijing as general manager in August 2013. A Swiss national with more than 30 years of global luxury hospitality experience, Rudin previously held general management and senior leadership positions at Shangri-La Hotels and Resorts, Mandarin Oriental Hotel Group and Peninsula Hotel Group. He will lead the NUO Hotels team in establishing and maintaining international standards, while adapting them to the principles of NUO etiquette. One aspect of the etiquette will be the development of the ‘Chinese Entourage’ concept which originated from the Ming Dynasty.
With an appetite for challenge and adventure, Rudin pursues a diverse range of interests. He enjoys the thrill of skydiving, skiing and mountain climbing, and has even reached base camp at Mount Everest. An avid aficionado of Chinese cuisine and culture, Rudin’s Chinese name is “Lu Yijun,” which bears a similar pronunciation to “Lu Junyi,” a skilful warrior also known as “Jade Kylin” in the famous ancient Chinese folktale, “The Story by the Water Margin.”
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