PATA has introduced a new organisation structure designed to streamline the Association’s wide range of services to its global membership base. The new Office of Strategy Management, headed by John Koldowski, embraces all functions performed within the PATA Strategic Intelligence Centre, such as market analysis and tourism forecasting, as well as a new ‘Business Services’ operation…
PATA has introduced a new organisation structure designed to streamline the Association’s wide range of services to its global membership base. The new Office of Strategy Management, headed by John Koldowski, embraces all functions performed within the PATA Strategic Intelligence Centre, such as market analysis and tourism forecasting, as well as a new ‘Business Services’ operation.
The Office of Marketing Services, headed by Sheila Leong, consolidates all activities previously undertaken by the Association’s Events and Membership departments as well as the new PATA website now under development. The new website, scheduled to go live in Q1 2010, provides a trading portal for members and non-members as well as offering a much-improved online purchasing system. The OMS also provides new focus upon and improved liaison with the network of PATA Chapters worldwide.
The Special Membership Services division gives new focus to developing new opportunities for PATA growth, particularly amongst younger members of the travel and tourism community as well as in specific business sectors such as the newly created ‘Hospitality’ membership category. PATA Regional Directors sit within this new division.
As part of the reorganisation John Koldowski and Sheila Leong become Deputy Chief Executives of the Pacific Asia Travel Association. The reorganisation dovetails with the launch of a three-year business plan at the Association’s recent Board of Directors meeting in Hangzhou, China (PRC).
PATA CEO Greg Duffell explains, ”We’re determined to remain relevant to and engage with all our members. By creating a path of least resistance through the PATA matrix of members, boards and management, communication will now be improved significantly. This essential realignment also allows me to better leverage the enormous pool of talent, knowledge and experience that resides within the Association.”
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