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State Minister for Culture, Tourism and Civil Aviation Ms. Yankila Sherpa launched the Nepal tourism brand Naturally Nepal- Once is not Enough developed by Nepal Tourism Board at…
State Minister for Culture, Tourism and Civil Aviation Ms. Yankila Sherpa launched the Nepal tourism brand Naturally Nepal- Once is not Enough developed by Nepal Tourism Board at ITB Berlin amidst a grand function.
The official tourism brand launching ceremony for the international media and Tour Operators took place at ICCs at ITB Complex. The grand ceremony was attended by more than hundred and fifty delegates including former Deputy Secretary General of UNWTO – Mr. Dawid de Villiers.
State Minister for Culture, Tourism and Civil Aviation Ms. Yankila Sherpa while inaugurating new tourism brand of Nepal said, On behalf of my country, I express my great pleasure to share this historic moment of Nepal`s Brand Launching here at ITB-Berlin amidst the international travel industry, dignitaries and friends of Nepal. In fact, this is the second leg of our brand launch program, with the first launch already having been conducted successfully at home country, Nepal on 05 March 2006. We have chosen ITB as our venue, realizing its capacity to bring together the world`s important stakeholders, tourism leaders and journalists. We are very confident that the Brand image will be instrumental in increasing the number of tourists to Nepal.
The State Minister also appraised the invitees about the current political situation and the mission and vision of the present government under the leadership of His Majesty the King post February 1, 2005 and the government`s commitment to promote the tourism industry at large. She emphasized that the safety and the security situation has improved vastly and the Government is making all efforts to strengthen democracy as proved by the recently held local elections. She also informed that the under liberal sky policy, HMG of Nepal is on the verge of introducing lucrative policies to entice European Airlines to fly into Nepal.
Similarly, the Royal Nepalese Ambassador to the Federal Republic of Germany Dr. Madan Kumar Bhattarai also addressed the gathering and said that Nepal, country of the highest mountains on Earth and deepest gorges, also known as the land of Living Goddess and the origin of Buddhism in the world, today shares its abundance beauty with the rest of the world, with a New Brand, its natural image called `Naturally Nepal-once is not enough.
Mr. Tek Bahadur Dangi – Chief Executive Officer of Nepal Tourism Board made a comprehensive presentation on the extensive research process behind the new tourism brand. He said that New Nepal Brand is expected to be instrumental in addressing the needs of all the existing and emerging tourists of our target markets. Series of campaign activities tied up in the branding process will ultimately keep Nepal on great competitive edge. Our destination brand is the totality of perceptions that a customer holds about the experiences associated with an exotic place which is to be promoted as the next generation mountain destination, he further said.
NTB CEO stressed that New tourism brand launched at the ITB Berlin is the outcome of intense brainstorming exercises and research intended to meet the challenges of the growing industry. He further mentioned that the new branding concept will cover entire activities that Nepal has been offering to the world with a new dimension. Mr. Dangi stressed that the thrust of new brand is to reinvent Nepals diversity, modernity and cultural heritage.
Other distinguished personalities to address the brand launching ceremony were Mrs. Marion Butler – PATA Europe Director, Mr. Rok Klancik-Director, Press and Communication-UNWTO. The speakers on the occasion highlighted on the tourism potential of Nepal and said that the tag line Once is not Enough is very true for Nepal with more than forty percent repeat visitors and committed support of these two giant organizations. Brand launch program also presented its destination highlights along with colourful cultural programme followed by a reception with delicious Nepalese cuisine. The headline of the new Nepal Brand Unleash yourself Body, Mind, Soul was received with great enthusiasm and appreciation.
Prior to this, Minister also had a meeting with Mrs. Brunhilde Irber – Member of the German Bundestag who is also the Member/ Deputy Chairwoman of the committee on tourism at Nepal Stand on 10 th March 2006. During the meeting, State Minister informed that Nepal has been serving as a hub of adventure tourism in the region due to its strategic location.
She also expressed her desire to forge closer cooperation between the two nations in areas like civil aviation, mountaineering, culture, infrastructure development, investment opportunities and conservation of cultural and natural sites which Madame Irber took very positively.
