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The Malaysia Convention and Exhibition Bureau (MyCEB) becomes the first in Asia to engage US-based simpleview, one of the world’s leading providers of Customer Relationship Management (CRM) for convention bureaus as part of its proactive efforts to become a market leader in the business events industry.
The new relationship signals parallel steps for both Malaysia and simpleview, as stated by Mr. Rich Reasons, President of simpleview, “As we expand our horizons by going global, so does Malaysia.”
This was seen as timely given the recent launch of a new International Events Unit within MyCEB to more actively compete for international sports, cultural and lifestyle events.
“It is crucial for us to engage the latest in CRM technology to drive our communications and ever evolving business development programme. We look forward to implementing the technology to service the individual needs of meeting and event planners as well as our industry partners. This is in line with MyCEB’s aspiration to be recognised as Asia’s model bureau, providing the leading edge in terms of professionalism, best practices and business impact,” said Mr Zulkefli Hj Sharif, Chief Executive Officer of MyCEB.
The simpleview CRM implementation for MyCEB will include all of the standard tools and sales-specific modules including meeting sales management, industry partner management, online sales leads, familiarisation trip management, events management and an API (Application Programmers Interface) which will integrate the new MyCEB website with the CRM database and content. simpleview is also working on plans to link their CRM platform with the ICCA database to help MyCEB maintain current and reliable information on new business opportunities.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
