MyCEB sets to boost Malaysia’s business events at the China Roadshow 2016

BEIJING – The Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture Malaysia, returns to China this year to embark on its annual roadshow. Kicking off its first roadshow on August 29 for one day in Beijing, MyCEB will continue its mission to Shanghai (1 September); Chengdu (5 September) and Guangzhou (8 September) to showcase Malaysia’s unique offerings and validate its positon as Asia’s most preferred global hub for business events.

 

The delegation to Beijing is led by Datuk Zulkefli Hj Sharif, the Chief Executive Officer of MyCEB. One of the most much-awaited programme at this year’s roadshow is the presentation of awards to the winners of Malaysia’s Twin Deal X Awards. The award programme demonstrates MyCEB’s commitment to reward dedicated event planners from China such as Shandong Hansheng International Travel Service, CITS International MICE Co Ltd (Beijing), Majestic Express Holidays Shanghai (Shanghai), Yi You Tian Xian International Travel Service Co. Ltd, Chongqing China International Travel Service Co Ltd (Chengdu), Gaeat Horse Holiday International Travel Agency and UMICE International Travel Service (Guangzhou) that continuously accelerate incentive travel group arrivals from China to Malaysia. To date, more than 10 winners from China with impressive achievements have been awarded since the award was first introduced in 2011. The roadshow will continue to further promote Malaysia Like Never Before campaign and a prize giving ceremony to the winners of the WeChat itinerary contest as well as winning case studies will also be presented. The contest which was kicked off in June 2016 features two categories namely ‘Best Incentive Programme’ and ‘Best Corporate Meeting/Incentive Experience’, designed to strengthen the ties between MyCEB and business events planners.

 

 

The China Roadshow 2016 will provide decision-makers and meeting planners in China an opportunity to view Malaysia’s local offerings, ranging from award-winning and world-class convention centres to international standard venues in various hotels to international hotel venues and a rich multi-cultural experience as well as a ground to discuss prospect business collaborations.

 

This year, more than 20 industry partners comprising of hotels, venue providers, destination management companies (DMC), event suppliers, airlines and convention centre will offer new business propositions to Chinese corporate and incentive planners as well as buyers during the roadshows. These include renowned brands like Berjaya Hotels, Sunway Lagoon, YTL Hotels, One World Hotel, Malaysia Airlines, Mayflower, Sabah Tourism Board and Langkawi Development Authority (LADA).

 

“We are hoping that through these roadshows we are able to monetise our efforts in expanding our list of contacts and network with a broader pool of companies, stimulate interest amongst planners and decision-makers while securing new business potentials. China has been a pivotal focus in MyCEB’s diligence since the past years. This is because within half of this year, Malaysia has hosted almost 26,240 delegates from various incentive groups from China. This has translated to over RM406 million in total economic impact to the country,” added Datuk Zulkefli Hj Sharif.

 

 

Photo caption: MyCEB Chief Executive Officer Zulkefli Haji Sharif with winners of MTD-X from Beijing