![[PR] PR_Ascott and Vimut Hospital_2024](https://www.traveldailynews.asia/wp-content/uploads/2024/04/PR-PR_Ascott-and-Vimut-Hospital_2024-400x265.jpg)
…
The Malaysia Convention & Exhibition Centre (MyCEB) announces that London, UK-based Moulden Marketing Ltd has been appointed as their European sales and marketing representation office. Moulden Marketing will assist with bids, sales promotions, media relations and marketing programmes in the important European convention and incentive market.
MyCEB was established to lead the growth of the international business events market for Malaysia. In close collaboration with the industry, MyCEB provides a range of support services in bidding for and securing of international business events.
Joining forces with Moulden Marketing, a well-established and experienced company in the European meetings market, the appointment is viewed as a strategic move forward. Zulkefli Hj Sharif, Chief Executive Officer, MyCEB said, “To remain competitive, MyCEB’s immediate priorities are to enhance the effectiveness of our sales and marketing strategy. Our partnership with Moulden Marketing aims to create an expanded market base in Europe which should help provide our clients with a seamless experience, convenience and favourable facilitation.”
Moulden Marketing will be undertaking promotional, public relations and sales orientated activities on behalf of MyCEB, as well as providing research services to identify European meeting and incentive planners with the potential to bring international business events to Malaysia. Anne Ridyard with commercial director experience at several trade associations has been appointed the dedicated business development manager for MyCEB.
Gill Moulden, Managing Director, Moulden Marketing said “We appreciate the trust placed in us, and the team will work diligently and enthusiastically to secure many bid wins for MyCEB.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
