MITEC presented a new website to serve Malaysia's MICE Industry

The development of the site which comes in three phases sees its first phase being launched after an immense planning of six months.

Kuala Lumpur, Malaysia – The Malaysia International Trade & Exhibition Centre (MITEC) is presenting a refreshing facelift in the digital sphere with the official announcement of the Venue’s new website. The development of the site which comes in three phases sees its first phase being launched after an immense planning of six months.

Gunther Beissel, Chief Executive Officer of MITEC said that the website is one of the important service touchpoints for the Centre hence the thought and care that went into the planning stage. He continued, “Experiencing the MITEC brand starts from the website itself, therefore apart from serving its purpose of sharing information, our design rationale was to ensure that it is visually pleasing, immersive and reflects our forward thinking in the business events industry.

It takes a premium user-guided approach with relevant details laid up-front, so users can focus on relevant information. They will also be able to interact with us by accessing our client portal for strategic business events related intel,” he explained.

The newly launched website also boasts a clean design which translates into consistent site-wide navigation. With an improved menu functionality that directs visitors to relevant information, MITEC is confident that the site will comprehensively showcase the Centre’s products and services including event calendars as well as destination information.

The website has currently completed its first phase whereby on the main landing page, visitors will be welcomed by a themed video featuring MITEC’s team members. The various elements of the Venue are also heavily expressed in videos and images to accurately depict the vastness of space and extensiveness of the services offered.

“MITEC turned one this year and as a relatively young organisation, we are proud of the achievements so far. The elevation of the brand naturally calls for a fresh and enhanced look that reflects MITEC as the country’s largest trade and exhibition centre. We believe in constantly innovating and evolving to facilitate our clients and stakeholders,” concluded Gunther.

In the age of the mobile devices, the website is also fully responsive to handhelds with easy navigation that caters to the wide range of web browsers.

Website visitors should also stay tuned for the next phase of development, expected to take place by early 2019.

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Theodore Koumelis

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