Mileslife welcomes MileagePlus, the award-winning frequent flyer program from United Airlines, as the 10th airline loyalty program partner after just 10-months in operation.
SHANGHAI – Before celebrating its first anniversary, Mileslife, an innovative mileage earning App in China, has impressed all frequent flyers again with its new loyalty program partner and achieved the milestone of partnership with 10 leading global airline loyalty programs.
Mileslife welcomes MileagePlus, the award-winning frequent flyer program from United Airlines, as the 10th airline loyalty program partner after just 10-months in operation. Along with the joining of MileagePlus, Mileslife successfully expanded the frequent flyer network to cover the Americas, Europe and Asia.
Mileslife endeavors to cultivate and elevate the entire airline loyalty program industry in China as well as strengthen the connection between airlines, customers and merchants.
Launched on November 22, 2015, Mileslife quickly partnered with China’s leading loyalty programs including China Southern Airlines Sky Pearl Club, Eastern Miles, Fortune Wings Club, PhoenixMiles and Sichuan Airlines Golden Panda. The company also became the first Chinese start-up that partnered with British Airways Executive Club, Iberia Plus, Miles & More and Singapore Airlines KrisFlyer.
The newly joined MileagePlus is United’s industry-leading loyalty program and this partnership is the first time ever that United has collaborated with a local company in China. With 30 years of service to China, United operates more nonstop U.S.-China flights to more cities in China than any other U.S. airline.
Mileslife has been expanding over 1,000 mileage earning opportunities for users, ranging from mid-to-high end restaurants and leading spas to boutique hotels, luxury resorts and other recreational activities. Once users pay via the Mileslife App, they can collect one airline mile per RMB 1-4 spent and can be rewarded with the miles within 3-5 working days of the transaction.
“We’ve noticed most of the frequent flyers are loyal customers who tend to purchase value-oriented products,” explained Troy Liu, founder and CEO of Mileslife. “After 10 months operation, they could already distinguish the difference between Mileslife and other travel-related Apps, and recognize our value.”
“Airlines also affirm the role that Mileslife has had in changing their frequent flyers’ miles-earning behavior and increased the customer loyalty via day-to-day spending.”
As a renowned loyalty program expert in China, Troy Liu has cast light on loyalty programs among Chinese frequent flyers via his million-word blogs. He has travelled around 90 countries with collected miles and points in the past 13 years. With extensive experience and expertise, Troy has provided loyalty program consulting services for many international hotel chains and airlines in China.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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