The Malaysian government officially launched last Saturday its newest Visit Malaysia Year (VMY) 2014. Authorities hope that the new campaign will help bringing more travellers to the country with a target of 28 million foreign tourists next year.
“Visit Malaysia Year 2014 is a national mission that must not only be supported by the Tourism Ministry but also by all the other ministries, state agencies and also the [Malaysian] people,” Malaysian Prime Minister Najib Razak told an audience of more than 5,000 Malaysians and 110 foreign reporters and photojournalists from all over the world at the launch event at Bukit Jalil National Stadium in Kuala Lumpur.
“Every Malaysian has a role to make this a successful campaign, be they taxi drivers, customs employees, hotel receptionists, travel agents or even common citizens. Everyone must be able to convince potential tourists that they will have a great time in Malaysia,” the prime minister added.
The year-long VMY 2014 campaign would not only promote Malaysia on an international level but also highlight domestic initiatives to ensure Malaysians reap Ministry at the stadium over the weekend. By 2020, the industry is expected to attract 36 million tourists and record MYR 168 billion in revenue. For Dr Ng Yen yen, Minister of Tourism, Malaysia newest tourism campaign must not lose in sight that the travel industry must grow in a responsible way: “We have a duty to preserve, protect, conserve the benefits of Mother Nature but also our heritage and culture,” she highlighted during the ATF 2013 Press Conference in Vientiane.
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
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