The incentive programme, supported by the Malaysia Convention & Exhibition Bureau (MyCEB) is participated by 150 company officials and top sales staff from various parts of Japan. 2,300 participants of tour group generates an estimated RM 24 million worth of economic impact.
KUALA LUMPUR– A large incentive group of 2,300 from Japan’s upscale cosmetics production and distribution brand, POLA arrived in Kuala Lumpur on Tuesday, 5th February 2013. The incentive programme, supported by the Malaysia Convention & Exhibition Bureau (MyCEB) is participated by 150 company officials and top sales staff from various parts of Japan.
“Connections were made by Minister of Tourism Malaysia, Dato Seri Dr. Ng Yen Yen during her recent visit to Japan. Mr. Hiroki Yokoyama, President of POLA was convinced by the Minister to implement its incentive programme in Malaysia, given that it is a country conducive for business events coupled with the availability of a myriad of interesting activities that is unique to the country,” explained Mr. Zulkelfli Hj Sharif, CEO of MyCEB. “We have also offered our support to ensure the programme’s success. The incentive tour is estimated to generate RM 24 million in economic impact for the country,” he continued.
“The Government of Malaysia has put in place several programmes to attract incentive and business groups to Malaysia as part of a bigger economic agenda to make Malaysia a developed nation. Under the Economic Transformation Programme, business tourism has been identified as one of the focus points for the Ministry of Tourism,” said Dr. Ng Yen Yen.
MyCEB, as the conduit of business events in Malaysia has provided its assistance from the beginning of the group’s arrival. Arrangements were made to assure that POLA’s visit to Malaysia begins from the airport with fast track immigration clearance and police escorts for smooth traffic.
During their visit to Malaysia, POLA will also host a grand scale award ceremony held tonight at the prestigious Putrajaya International Convention Centre (PICC). The dinner will be attended by the Minister of Tourism Malaysia, Dato’ Seri Dr. Ng Yen Yen and the Director General of Tourism Malaysia, Dato’ Mirza Mohammad Taiyab.
“POLA’s incentive tour has exceeded the number of participants in similar past large incentive groups from Japan such as SUBARU, the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries and HOMER ION, a Japanese cosmetics company featuring its flagship brand, Moisteane, which had 700 top sales staff to Malaysia back in 2007,” explained Zulkefli.
Malaysia is increasingly considered as a preferred destination for business events such as large scale corporate and incentive meetings. MyCEB and the Malaysia Tourism Promotion Board in Japan will continuously ensure that Malaysia is not only promoted to Japanese companies but also Japanese business events organisers.
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
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