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Ukraine’s leading hotel company, Premier International Ltd., has launched several significant upgrades to its fully customized loyalty program powered by Libra OnDemand and its suite of easy-to-use Web-based applications. Premier International’s Premier Club program has expanded this month to include the company’s midscale brand, Accord Hotels, along with its flagship luxury brand, Premier Hotels. Additionally, Premier Club members can now access their account information online through Libra OnDemand’s consumer-facing Customer Portal.
Earlier this year, Kiev-based Premier International used Libra OnDemand’s customizable back-end loyalty management system to incorporate options for earning and spending bonuses within Premier Club. Leveraging the Force.com platform, Libra OnDemand is infinitely scalable and integrates seamlessly with the hotel industry’s top property management systems, giving emerging companies like Premier International an affordable customer relationship management solution that can evolve and grow as the company does.
Its Accord brand is a perfect example of that evolution. In an effort to more widely popularize its nascent three-property chain, Premier International turned to Libra OnDemand to incorporate Accord into the Premier Club technical framework.
Reflective of Libra OnDemand’s position as the hotel industry’s most comprehensive Cloud-based CRM system, Premier Club members can now entirely manage their loyalty accounts online, letting them update their preferences and check their accrued bonuses at any time and from anywhere. The Libra OnDemand Customer Portal offers stay-aware content and self-service options for in-house guests and frequent customers, enabling them to redeem award points, purchase gift certificates and request room upgrades. On the back end, hoteliers can view valuable guest information like stay preferences, service requests and survey results, triggering pre-defined task assignments and workflow rules.
Since not all guests want the same things from their hotel loyalty programs—some crave points redeemable for free nights, while others value the perks and special recognition that make travel more enjoyable—Libra OnDemand’s dynamic CRM solution helps Premier International cater to all types of guests effortlessly. Indeed, Premier Club allows guests to receive discounts on accommodations or at participating hotel bars and restaurants, with bonuses able to be redeemed for free stays, other hotel services or airline miles. Exclusive benefits available to members include free room upgrades, late checkout and express check-in.
“Libra OnDemand is the perfect solution for Premier International—a midsize hotel company that needs its loyalty program to be modern, easily usable by guests, scalable for growth and yet affordable. That is us in a nutshell,” says Libra OnDemand CEO Gregg Hopkins. “Ours is the only major hospitality CRM product that exists entirely in the Cloud, which means guests get a satisfying user experience while the hotel gets a real-time, 360-degree view of its customer base.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
