According to Kuoni Group Travel Experts, leading Asian source markets to the USA last year were Japan and Indonesia, although Brazil overtook China in the top five thanks to record economic expansion and job creation in the region. Both Japan and South Korea have enjoyed double digit growth.
Recently recognized as Europe’s Best Group Tours Operator by leading travel trade buyers, Kuoni Group Travel Experts is increasing its focus on boosting group travel to Destination America.
A new, dedicated sourcing and reservation team will work with hotels and accommodation providers to bring even more of Asia’s travelers to key cities and national parks across America.
Led by Area Sourcing and Reservation Manager, Matteo Provasnik, the team will be based in New York and on the West Coast but spend much of its time on the road to find great deals at accommodation in destinations that group travelers most want to visit.
Marco Russi, Vice President for Hotel Sourcing and Reservations, says: “Destination USA offers strong growth potential for our business as more and more Asian travelers find international travel more affordable and accessible as their disposable incomes grow. Many enjoy tours that mix iconic city landmarks with the great outdoors and – boasting some of the world’s best known cities and wildly different national parks – America has the potential to attract many more group travelers to her shores.”
According to Kuoni Group Travel Experts, leading Asian source markets to the USA last year were Japan and Indonesia, although Brazil overtook China in the top five thanks to record economic expansion and job creation in the region. Both Japan and South Korea have enjoyed double digit growth.
Although key cities like New York, Boston, Los Angeles, San Francisco and Las Vegas remain the most popular American destinations for Kuoni Group Travel Experts, booking data reveals some surprising information. As a base for visitors to explore the sights of Washington DC as well as its own attractions, Virginia is the second most popular state after New York. China’s group travelers are drawn by the bright lights of Las Vegas’, while California is most popular for South Koreans.
Many of these first-time travelers find group tours reassuring and Kuoni Group Travel Experts provides travel businesses with itineraries for must-see destinations and niche experiences. Group travelers can also bring welcome tourism revenue to a variety of destinations as they often stay in hotels just outside city limits and take day-long excursions to see landmarks and attractions.
Representing up to a quarter of all visitor numbers, particularly from Asia’s emerging markets and fast-growing economies, group tours give travelers the reassurance and security of native language tour guides, pre-planned meals and rooms in hotels that are best able to meet their needs.
The world‘s leading group travel provider, Kuoni Group Travel Experts offer a wealth of destination knowledge. They create itineraries that capture the attention of inexperienced travelers with the best access to attractions that never go out of fashion. Group tours offer the reassurance and security of native language guides, pre-planned meals and accommodation in hotels that are best able to meet the needs of large numbers of people.
Whether customizing a trip for ten or more family members or planning a city break for dozens of people, Kuoni Group Travel Experts make it easy for businesses to put together the best program possible, at the best price possible. Its expertise and global destination knowledge, coupled with its financial stability and long-standing reputation, gives it a competitive edge when sourcing and contracting hotels, services and experiences in the destinations travelers most want to visit.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
