Kempinski establishes itself as major player in Chinese market

Asia-Pacific

Kempinski was one of the pioneers, entering China in 1992 with its flagship hotel, the Kempinski Hotel Beijing Lufthansa Center. Since 1992, the group has opened a further five hotels in major Chinese cities and one…

Kempinski was one of the pioneers, entering China in 1992 with its flagship hotel, the Kempinski Hotel Beijing Lufthansa Center. Since 1992, the group has opened a further five hotels in major Chinese cities and one resort destination.

With another nine Kempinski hotels currently scheduled to open in Huizhou, Qingdao, Shanghai, Shenzhen, Sanya, Tianjin, Urumqi, Wuxi and Yinchuan between now and end 2009, Kempinski is already one of the major players in the important Chinese market with an impressive portfolio in key destinations.

Kempinski’s Senior Vice President for China, Mr. Rene Schmitt, has been spearheading the group’s entry into the Chinese market, starting with the brand’s flagship hotel in Beijing. Schmitt has a great appreciation for Chinese culture and hospitality and told us, China is simply on a different scale to other countries and it is very attractive for business and investment. We initially targeted China’s largest cities, with over 10 million inhabitants, to establish Kempinski’s brand and reputation in the country. We can now start targeting cities with more than 2 million inhabitants, as this is where the growth is forecast for the next decade. Our aim is to capture an important share of the national travel market in both the business and leisure segments.

A further two newly constructed hotels will open in China by end 2006, adding to Kempinski’s portfolio in China. The Kempinski Hotel Urumqi is in the capital of the Xinjiang Uyghur autonomous region in northwest China. The boldly designed Kempinski Hotel Shenzhen, is set to open during autumn.

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