Jin Air officially launch Asia Roadshow Tour “Lights Off, Delight On”

HONG KONG – Jin Air, a wholly-owned subsidiary of Korean Air, launched an opening ceremony to kick off its first launch of the Asia Roadshow Tour Campaign “Lights Off, Delight On” and the first time to participate in the 28th International Travel Expo Hong Kong (“ITE”). At this special occasion, Jin Air brought about a refreshing Jin Air brand movie that showcases its high quality services and the beauty of Korea to the Hong Kong public. Moreover, visitors will have a chance to win a free trip to Korea by participating in a photo competition during the exhibition period.
 

Jin Air’s “Lights Off, Delight On” campaign booth features a 270 degree HD visual system comprising of a three faced multi-screen to enjoy the immersive Jin Air brand movie – “Wish you were here”. Directed by award-winning Korean Film Director Kim Dae Seung and starred by young “Hanryu” star Lee Hyun Woo and Japanese star Nishiaki Aina, the movie tells a romantic love story between a young boy and a young girl who weave into each other’s life through their adventures in Korea. The brand movie showcases the excellent services provided by Jin Air and the beauty of Korea throughout the love story.
 

To celebrate for this inaugural event, Jin Air is launching a photo contest on their Facebook Fan page, “Jin Air Hong Kong”, during the exhibition period from June 12 to 15 with a chance to win a trip to Korea. Participants can enter the Jin Air photo contest simply by uploading their photos taken at the Jin Air’s booth to the Jin Air’s Fan page share with friends. Winners will be selected based on creativity and quality and will be announced on June 18. The Grand Prize winner will be awarded two roundtrip tickets from Hong Kong to Incheon, whereas another 13 winners will be awarded second and third prizes with Jin Air aircraft models and coffee coupons respectively. In addition, new members who registered at the exhibition will receive a Jin Air Gift Bag and each visitor will be given free Jin Air souvenirs.
 

Ms. Emily Cho, Senior Vice President of Marketing & PR at Jin Air expressed during the Jin Air Roadshow at ITE Hong Kong, “We are truly excited to launch our first show of the Jin Air Asia Roadshow Tour at the ITE Hong Kong. Through this innovative 270 degree immersive Jin Air brand movie, we hope to effectively bring out the philosophy of Jin Air and the beautiful scenery across Korea to visitors from all around the world in the most interesting and interactive way. With the increasing number of travelers to Korea, Jin Air is dedicated to provide quality inflight services to passengers and be an ambassador to share and connect the special Korean culture with the Hong Kong public.”
 

To further promote tourism in Korea, ‘Seoul City’, who sponsored the Jin Air brand movie, has introduced the ‘Seoul Certified Quality Tour Package Program’ in 2013 to foreign tourists for the high level of Seoul city tour.  

 

Incheon International Airport Corporation also join effort in luring more transfer passengers, whereas the Visit Korea Committee is actively promoting Korea as one of the best tourist destinations through providing various benefits and convenience to passengers who visit Korea.

 

Jin Air welcomes the public to explore the phenomenal experience at their booth (F126 & G126) during the ITE exhibition at Hong Kong Convention & Exhibition Centre from June 12 to 15 (June 12-13 Trade Days; June 14-15 Public Days).
 

Jin Air is now offering crazy fares for flights between Hong Kong and Incheon until July 12. Visitors can now enjoy a perfect summer season and stay in Korea for up to 15 days. While to provide further convenience and comfortable service on board, Jin Air allows all passengers departing from international destinations to use portable electronic devices (PEDs) during all phases of flight from March 1 2014. It is the first Low Cost Carrier (LCC) in Korea to adopt this measure.

 

Jin Air currently operates flights to 11 international destinations from Incheon, including Hong Kong and Macau and 1 international destination from Jeju to Shanghai. The Incheon – Hong Kong route was started in 2011 and currently operates daily flights.

 

Photo caption: Ms. Emily Cho, Senior Vice President of Marketing & PR at Jin Air and the VIP guests officiating the opening ceremony of Jin Air Asia Roadshow Tour Campaign “Lights Off, Delight On” at the 28th ITE Hong Kong.