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Japan aims to expand how they are seen as a destination

This year, Japan National Tourist Organization (JNTO) aims to expand people’s understanding of Japan not only as a fantastic destination for cities and culture but also for outdoor and adventure holidays like skiing, snowboarding, hiking, and diving. Most people who visit Japan only visit the main island of Honshu, where Tokyo, Mt. Fuji, and Kyoto are. They will be encouraging tour operators to add Kyushu island for spa holidays, the island of Hokkaido for skiing and snowboarding, and the Okinawa islands for beach breaks.

Japan will also be providing information about Japan’s food culture for gourmet tours of Japan and materials to promote Japan as a school-trip destination. For people wanting to add some adventure to their Japan holiday, they will also have information about samurai, ninja, and sumo courses that agents can sell to their clients.

On the Japan Stand, the Japan National Tourist Organization will be joined by 15 co-exhibitors from the fields of aviation, accommodation, rail transport, and ground handlers. The 15 co-exhibitors are:

  • All Nippon Airways Co., Ltd
  • BHB Planning Co., Ltd
  • Imperial Hotel
  • Into Japan Specialist Tours
  • InsideJapan Tours Ltd
  • Japan Airlines
  • Japan Railways Group
  • JTB Global Marketing & Travel
  • knt! (Kintetsu International)
  • Nippon Travel Agency Co., Ltd
  • Okinawa Convention & Visitors Bureau
  • Prince Hotels & Resorts
Co-Founder & Chief Editor - TravelDailyNews Media Network | + Articles

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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