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ITB China strengthens partnership with China Tourism Association

China Tourism Association's involvement in ITB China will include numerous marketing and promotional activities.

Shanghai – ITB China and the China Tourism Association extended their strategic partnerships: David Axiotis, General Manager of ITB China and Rungang Zhang, Secretary General & Vice President China Tourism Association, signed a corresponding partnership agreement in the beginning of November 2017.

ITB China, taking place 16 – 18 May in Shanghai, provides exhibitors and trade visitors with an important platform that focuses on the Chinese market. The China Tourism Association, founded in 1986, is the largest industry association for China’s travel and tourism industry with its 4,000 members covering the major travel verticals including hotels, destinations, OTAs, TMCs, tour operators, sharing accommodations, hostels, travel media, education institutions, travel research agencies & leisure travel. CTA’s involvement in ITB China will include numerous marketing and promotional activities.

Rungang Zhang, Secretary General & Vice President CTA, China Tourism Association: “CTA is the biggest travel and tourism industry association of the world’s second largest economy and we are very delighted to again work with ITB China, in order to boost industry cooperation and communication between China and the rest of the world. With ITB’s global vision, its high-class exhibitors and high-standard exhibition experience, travel companies in China will have access to diversified travel products and will be able to provide superb travel experiences for Chinese travelers.

David Axiotis, General Manager ITB China said: “We are proud and excited to continue partnering with China Tourism Association. CTA’s strong positioning in the Chinese travel industry and its highly diversified and broad members’ structure will represent a huge asset to all ITB China attendees who will benefit from getting key insights into and connections with the Chinese travel industry through this strategic partnership. .”

ITB China is an international offshoot of one of Messe Berlin’s most successful trade fairs, and will take place annually focussing on the Chinese travel industry. Its co-organiser is TravelDaily China, a leading online news portal and organiser of travel industry conferences in Asia’s largest country.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.