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ITB China Industry MeetUp kicks off with 50 sponsors from over 20 destinations

30+ content sessions with in-depth insights on changing travel trends, offering inspiration and guidance to China’s market players. The ITB China Travel Trends Report (TTR) 2022, revealing the recovery readiness of the Chinese travel market, will be published after the event.

BERLIN / SHANGHAI – As the bridge for the global travel market to China, ITB China is once again offering a first-class event for China’s travel trade community with the ITB China Industry MeetUp (IMU), which will be held both online and offline from 14 – 28 September 2022. The event starts on 14 September with the launch of its virtual platform, which will run until 28 September, and features a physical networking event with branded sponsor booths and tables on 21 September at the Kerry Hotel Pudong, Shanghai. The IMU brings together 50 sponsors from over 20 countries and regions promoting selected contents and activities through their event-exclusive mini-sites to buyers from across China, while all onsite and online sessions will be live-streamed and made available on demand for global audiences.

High demand from industry sponsors sets tone for the exclusive event
The organizers of the IMU see strong sponsor participation from international destinations such as AlUla, Austria, California, Catalonia, Croatia, Finland, France, Germany, Hawaii, Hiroshima, Ireland, Israel, Los Angeles, New Zealand, Poland, Portugal, Sarawak, Spain, Tahiti, Taipei, the Netherlands, the United Kingdom and Switzerland together with Graubünden, Laax and Zurich.

The event also welcomes hotels and resorts as sponsors including Kerry Hotel Pudong Shanghai, Pan Pacific Hotels Group, Wyndham Hotels & Resorts, WebBeds, Hemisphere Corporation Sdn Bhd, Imperial Hotel Kuching and Melia Hotels International.

In addition, the IMU event confirms other key travel & tourism organizations and companies as sponsors, including the European Travel Commission, Borneo Adventure Sdn Bhd, Brighton Travel and Tours Sdn Bhd, Collinson, ChinaTravelHub, DEHUA GmbH, Innosar Holiday Sdn Bhd, Ireland China International Travel Services Ltd, Kildare Village, One Wayang Tours Sdn Bhd, Rachel Sunshine International Ltd, Schilthorn Cableway Ltd, Swiss Travel System, Touching Travel, World Animal Protection, ZHANGJIANG SCIENCE HALL and ZU snowboard school.

Interactive engagement of key market players from across China
The customized sponsor mini-sites enable all event sponsors to promote and highlight selected products, news, events, surveys and market activities to hundreds of Chinese buyers online from all over China, more than half of whom are C-level executives and final decision makers of leading travel agencies, who will actively interact and engage with their contents.

“The experience and insights of foreign travel companies in resuming international travel business are very important for our own planning and future business outlook. We look forward to the exchange of information and ideas with all attending NTOs and travel suppliers and expect to gain deeper market insights at this year’s ITB China Industry MeetUp event,” said Mr. Feng Bin, President of U-tour, China’s most influential travel agency for international travel business.

Acclaimed travel experts report on the hottest topics in the travel industry
More than 30 online content sessions on six topics will be hosted between 14 to 28 September, offering valuable guidance on maintaining industry competitiveness and develop business in the post-pandemic era.

Sessions and topics:

  • 15 September: “Next big thing in MICE”, in partnership with China BT MICE
  • 19 September: “Ecological travel & sustainable tourism”
  • 23 September: “New Media, New Technology, New Scenario, New Demand”, in partnership with TravelDaily
  • 26 September: “Cross-industry travel product development”
  • 28 September: “The adaptability of hotels in a highly volatile environment”, in partnership with The Hospitality Sales and Marketing Association International (HSMAI)
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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.