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ITB Berlin has been continuously expanding its position as the world’s leading marketing platform for the travel industry for more than 40 years. It is now acknowledged as the pre-eminent market place for the travel trade. With some 11,000 exhibitors from all over the world it can offer an unrivalled international portfolio…
ITB Berlin has been continuously expanding its position as the world’s leading marketing platform for the travel industry for more than 40 years. It is now acknowledged as the pre-eminent market place for the travel trade. With some 11,000 exhibitors from all over the world it can offer an unrivalled international portfolio. Around 110,000 trade visitors attend this event in the German capital, and just under 40 per cent of them are from abroad. The ITB Berlin accurately sums up these figures with its slogan “The World/s Leading Travel Trade Show”.
Since August 2007 this claim has been included in the ITB Berlin logo in all its communications with trade visitors. Messe Berlin has now obtained protection for the claim as an EU trademark from the Office of Harmonization for the Internal Market. By taking this step the ITB Berlin gives added weight to its claim to be the leader among international travel fairs, as well as emphasizing the uniqueness of the range of products and services on display.
Not only is the ITB Berlin the Number One trade show, it is also the world’s largest consumer trade fair. The ITB Berlin Convention Market Trends & Innovations is the largest convention in the world for the industry. In 2008 its 90 events attracted 11,000 participants. In particular the ITB Hospitality Day and ITB Aviation Day have proved to be leading forums in their fields.
There are plans to expand the “ITB Library” section. ITB Berlin publications such as the annual documentation of the ITB Berlin Convention from Springer-Verlag Berlin-Heidelberg are published under this label. There has been an encouraging increase in the demand for consulting projects by the ITB Berlin. Both of these aspects emphasize the trade show’s leading position as a platform for knowledge and a trendsetter.
The ITB Berlin is a trademark with a wide-ranging appeal. This year for the first time it is being exported to Asia. The ITB Asia will be taking place from 22 to 24 October 2008 at the Suntec Exhibition Centre in Singapore. It is expected to attract some 500 exhibition firms from the Asia-Pacific region,
Europe, North and South America, Africa and the Middle East. This three day trade show covers the leisure market as well as business travel and the MICE sector. Like ITB Berlin, ITB Asia will also present every area of the added value chain in tourism as well as an attractive and extensive convention programme.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
