72% of buyers attending CIBTM are actively seeking to identify new destinations where they can host events in the next twelve months, highlighting the opportunities available for international hotels exhibiting at the show.
The Global Business Travel Association (GBTA) has announced in the results of its third GBTA BTI Outlook that spending on international outbound business travel from China will increase by 13.3% in 2013, followed by 16.3% in 2014.
In addition to this, recent research carried out by Reed Travel Exhibitions has also identified that 72% of buyers attending CIBTM are actively seeking to identify new destinations where they can host events in the next twelve months, highlighting the opportunities available for international hotels exhibiting at the show.
Jeffrey Xu, Reed Travel Exhibitions, CIBTM Project Manager commented, “It is great to see from our post show research that buyers attending CIBTM are increasingly seeking new event destinations, presenting a unique prospect for international hotel exhibitors looking to increase their customer base from China. CIBTM creates a platform for international hotels to showcase their properties to buyers and visitors from China, and from the rest of the world.”
Emma Feng, Liaison Officer at the Okura Group, returning CIBTM 2013 exhibitor commented, “By exhibiting at CIBTM, we aim to increase awareness of our hotels and expand our client base in China which is the most important market for our organisation. CIBTM is a professional MICE trade show, compared to other events in China, and exhibiting allows us to focus on meetings which result in generating business for our organisation.”
CIBTM, the China Incentives, Business Travel and Meetings Exhibition, will be hosted this year from 2nd – 4th September at the China National Convention Centre in Beijing. The show provides a gateway for international exhibitors to meet and expand their business into China.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
