According to TTG Asia, India is expected to unveil a national policy for MICE by end-September this year, the absence of which has crippled the country's endeavour to position itself as an international MICE destination.
INDIA – India Convention Promotion Bureau (ICPB) vice chairman, Chander Mansharamani, said: “Deliberations for the policy are underway. We recently had a meeting with the additional secretary of the Ministry of Commerce with regards to the finances necessary for aggressive marketing. The ministry is positive about the policy.
“We are working to announce the MICE policy by end of September at the celebrations of ICPB’s silver jubilee…. We have plans to get some top 50 buyers from the world at the function so that we can interact with them and provide a peek into what all we can offer.”
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