Accor’s economy hotel brand Ibis continues its impressive expansion in the region with three new hotels in Indonesia, the country where the brand was first launched in Asia over ten years ago. The…
Accor’s economy hotel brand Ibis continues its impressive expansion in the region with three new hotels in Indonesia, the country where the brand was first launched in Asia over ten years ago. The three new Ibis hotels will open in 2008, starting with Ibis Cawang in Jakarta and followed by Ibis Semarang and Ibis Solo in Central Java. The additions will increase the Ibis network in Indonesia to 12 hotels in key commercial centres around the country
Ibis Semarang is currently under construction on the city’s busy JI Gajah Mada precinct. Ibis Solo is scheduled to open late 2008.
President Director Accor Indonesia, Gerard Guillouet, said the new hotels were part of Accor’s long-term strategy to expand the Ibis brand around Asia, particularly in Indonesia where it is the country’s leading three star brand.
“This is an important moment for Ibis around the Asia Pacific region, with major expansion of the brand in Thailand, Korea, India, Australia and Indonesia,” said Mr Guillouet.
“The addition of these three hotels gives the brand a significant boost in Indonesia, as the brand is now located in so many of the country’s key business and tourist locations. The largest growth in business in Indonesia is in the economy and mid-market sectors and Ibis is setting the pace in providing international-standard accommodation to this market sector,” added Mr. Guillouet.
“Ibis Cawang will be the seventh Ibis in the greater Jakarta district and will prove an attractive base for guests needing easy access to Tanjung Priok Harbour, Jakarta International Airport, Chinatown and industrial estates in the area. The announcement of the Ibis hotels in Solo and Semarang will also send a very positive signal after the recent earthquake that Central Java remains one of Indonesia’s most important tourist destinations,” Mr. Guillouet concluded.
According to Mr Guillouet, Central Java is well positioned for additional Ibis hotels as Accor is already well established in the area following the opening of Novotel Semarang in May 2005. Currently Accor manages 9 Ibis hotels in Indonesia, with a number of other Ibis hotels planned to join the network over the next couple of years.
Accor currently manages over 30 Ibis hotels around Asia Pacific, with over 25 scheduled to open in China, Thailand, South Korea and India before the end of 2008.
