The International Association of Exhibitions and Events (IAEE) Public Events Council released its Public Events Industry 2011 survey report and Supplemental Report: How the Public Event/Consumer Show Engages with the Younger Generations/Professionals. The Public Events Council, in 2009, distributed a survey to public event organizers across 22 public events industry sectors to examine overall industry performance. The report identified which public event industry sectors fared well, which sectors struggled and their expectations for the future. As a follow-up to that report, the survey was repeated in 2010 and 2011 with subsequent reports detailing individual and comparative statistics over the survey years.
“With three years of survey data now available, the public events industry is showing some optimistic signs with growth in exhibit space sales and steady revenue and attendance figures,” says IAEE President Steven Hacker, CAE, FASAE. “The economy, however, continues to be a major factor impacting many sectors of the public events industry.”
Key results include:
- 66% of respondents have an optimistic/very optimistic attitude toward 2012.
- 32% plan to launch new events in 2012.
- 36% expect better sponsorship revenue in 2012; fifty-seven percent expect nearly the same and eleven percent expect worse results.
- The economy was identified as the top issue facing the industry today. In 2009 the economy was also the top issue, but in 2010, more event-related issues were identified above the economy.
- 68% of public event organizer respondents take the younger attendee/professional into consideration when developing education programming at events.
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