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Hotels.com announced the launch of its new, globally unified brand in Hong Kong. Hotels.com operates 15 local language sites in Asia Pacific and all these sites, which include Australia, New Zealand, Japan, South Korea, China, Hong Kong, India, Singapore and Malaysia, will display the new branding.
“Over the past twenty years, Hotels.com has evolved to become a global, fully integrated web, social and mobile-booking company, with the expertise to find our customers the perfect place to stay wherever they wish to travel. In light of this, it is important that our branding should reflect our position as a global player and industry leader” said Johan Svanstrom, Vice President and Managing Director, Asia Pacific for Hotels.com.
The change in Hong Kong follows a successful launch of the new brand in North America in February. Additional changes to the global branding will continue throughout the remainder of the year, with most countries seeing the largest part of the change in the second quarter of 2012. Changes, including new advertising campaigns, logos, strapline and, in some countries, a new website.
Colorful and bold, the new ‘H’ icon is a visually striking way of showcasing Hotels.com’s expertise and presence in both the travel and hotel industries. The new icon represents the abundance of choices the brand provides to customers, not just in the number of hotels available, but in supplying great value travel options through hotel sales and deals, the Welcome Rewards loyalty program, last-minute deals and mobile booking tools.
The distinct new Hotels.com logo comprised of the ‘H’ icon as well as the Hotels.com word mark, along with several complimentary sub-logos, will easily differentiate the various customer benefits that we offer including a distinct color and look to signify sales, making online hotel room shopping an even more seamless process.
With over three million guest reviews, around 150,000 hotels across the globe and a vast swathe of expertise available on the Hotels.com website and social media channels, the brand continues to provide customers with an unsurpassed booking service for all their hotel needs.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
