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With companies like STR Global, PKF Hospitality Research and TripAdvisor reporting increases in RevPAR, ADR, overall travel and other key industry health indicators, it’s obvious hotels are realizing increased occupancy and should be looking forward to handling an even greater increase in business in the near future. As a result of the hospitality industry’s rise and new client acquisition, VIZERGY recently added six key members at its Jacksonville, FL headquarters.
VIZERGY’s new hires begin with Corporate Director of Marketing Susan Powell. Powell has extensive advertising and marketing experience and joins VIZERGY after a successful 10 year stint with Florida’s largest independent ad agency – St. John & Partners, where she managed clients such as Zaxby’s and Johnson & Johnson. Powell, who holds an MBA from Jacksonville University, will be responsible for branding, marketing, PR and customer research initiatives.
In order to accommodate its client base growth, VIZERGY also added three new client marketing service staff members, including Brenda Key, Elizabeth Dabbs and Danielle Bennett. Key, who attended Sam Houston State University, is the former VP of Operations at LuxuryRes and has over 20 years of hospitality experience, including work as a travel agent and tour company owner. Her detailed knowledge of hotel Internet marketing will provide immediate insight. Dabbs brings valuable hotel level experience to the team, having served as Director of Sales and Social Media at the Amelia Hotel in Amelia Island, FL. She is a graduate of Converse College and has over 10 years of hospitality experience at destination hotels, extended-stay hotels and resorts. Bennett, a former VIZERGY intern, comes back to the company after working in sales. She is a graduate of Jacksonville University.
Additionally, the company added to its award winning creative team. Angela Mitchell joins VIZERGY as a web designer after graduating from the University of North Florida with a BA in graphic design and digital media and working at Pilot Pen Corp. Copywriter Sarah Atkins is an experienced freelance writer, editor and communication specialist who received a BA in English from the University of North Florida. She will be writing search engine optimized content for new client Websites.
“In addition to our technological resources, we need to ensure we have the right people in place to continue to provide our clients personal service and revenue driven Internet marketing strategies,” says VIZERGY President & CEO Joe Hyman. “With the talented additions to our team, we’re confident we can maintain our growth and continue to enable our clients to outperform their competition.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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