Lancome's "Holiday Wonders" features the iconic Eiffel Tower replica adorned with a huge pink letter "O" and ribbons, which is designed to captivate international and local passengers with its quintessential Parisian aesthetics and chic pink hues.
HONG KONG, CHINA – French luxury beauty brand Lancome Travel Retail launched its “Holiday Wonders” campaign at Hong Kong International Airport (HKIA) recently. Hong Kong International Airport is the last stop of Lancome’s “Declaring Happiness” global campaign journey, following activations in Korea, Singapore, Bangkok and China launched since October this year.
Located in Departures Central Concourse, Lancome’s “Holiday Wonders” features the iconic Eiffel Tower replica adorned with a huge pink letter “O” and ribbons, which is designed to captivate international and local passengers with its quintessential Parisian aesthetics and chic pink hues. Sparkling lighting effects on Eiffel Tower go live every 15 mins to create a festive ambience in the airport. While the pop-up store is installed nearby at East Hall to epitomize the immersive Parisian retail experience.
To complete the Parisian experience, travellers can snap photos at ‘Fly me to Paris’ photo booth and create personalized Christmas cards for their loved ones. There are also in place an interactive digital game to win exclusive Lancome’s samples, and festive gift-wrapping service at the Lancome’s pop-up store.
The opening ceremony unveiling the Lancome’s “Holiday Wonders” campaign was officiated by Emmanuel Goulin, Managing Director of L’Oreal Travel Retail Asia Pacific; Raelene Johnson, Vice President, International Division of Shilla Duty Free; Cissy Chan, Executive Director, Commercial of Airport Authority Hong Kong, and Shirley Chan, Managing Director of JCDecaux Transport, together with senior executives from Lancome Travel Retail Asia Pacific.
Speaking at the ceremony, Mr. Emmanuel Goulin said: “We are pleased to partner with JCDecaux Transport to launch one of our “Holiday Wonders” campaign in Hong Kong International Airport during this festive season. Experiential Sites at HKIA are in fact proven effective advertising platforms for creating brand differentiation and experiential engagement, as well as the perfect venue to create a vibrant retail environment reaching out to our targeted audiences and spread happiness around the world.“
Ms. Shirley Chan commented: “JCDecaux Transport is extremely happy that Lancome Travel Retail has selected HKIA to be an important part of its “Declaring Happiness” global campaign. HKIA is not only the key travel gateway to Asian cities and international destinations, but also a strategic platform to enhance global awareness for brand messaging. Lancome’s Parisian-style decoration has indeed enhanced the overall festive ambience at HKIA, offering a memorable travel and retail shopping experience.“
Photo caption: Lancome Travel Retail’s “Holiday Wonders” campaign features the iconic Eiffel Tower replica adorned with a huge pink letter “O” and ribbons
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