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Hilton banks on growth opportunities in APAC post-pandemic, targets to exceed 1,000 hotels by 2025

“With hotel investments staging a comeback and operating performance approaching pre-pandemic levels, owners are now on a lookout for the best partners to tap this growth in a post-pandemic era,” says Alan Watts, President, Asia Pacific for Hilton.

Alan Watts, Asia Pacific President of leading global hospitality company Hilton recently attended the Hotel Investment Conference Asia Pacific in Singapore, from 19-21 October.

On the panel titled “Views From the Boardroom”, Alan discussed the current state of travel recovery in Asia Pacific, the opportunities for growth in the region and how business strategy, owner relations and consumer trends have evolved post-pandemic.

Commenting on the future of hospitality in APAC, Alan Watts said: “Having had the chance to attend the Hotel Investment Conference Asia Pacific (HICAP) live again after two years, I was deeply encouraged by the strong sense of optimism expressed by APAC’s hotel investment community. It is clear that despite some macroeconomic headwinds across the region, we are seeing a fast return to normalcy as pent-up travel demand is unleashed and hotel occupancies strengthen. With a growing consumer class and rising spending power based right where some of the world’s largest lodging markets are, APAC is a region that presents immense opportunities for growth.

With hotel investments staging a comeback and operating performance approaching pre-pandemic levels, owners are now on a lookout for the best partners to tap this growth in a post-pandemic era. As one of the world’s leading hotel companies, Hilton is in prime position to work with emerging and established owners to identify the best brands to capture travel demand in the region’s most sought-after destinations. Our recent luxury signings with long-term partners in Hanoi and Singapore are testament of that – our signing to convert Hilton Hanoi Opera into a Waldorf Astoria Hanoi with BRG Group and with Pontiac Land Group and Kajima Development to rebrand the Regent Singapore into our second Conrad in the country last week were prime examples of the confidence that our partners have in Hilton to grow their assets in the next era of travel.

Hilton is leading the industry with unprecedented growth in the region, and we have huge ambitions to capture the opportunities in APAC as travel recovers. With a target to exceed 1,000 trading hotels by 2025, we look forward to meeting the next phase of growing demand in APAC and welcoming back the golden age of travel.”

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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