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The Guam delegation, led by Senator Tina Rose Muna Barnes, Guam Visitors Bureau (GVB) Board Member, Existing Markets Committee (EMC) Chairman, Hayato “Jack” Yoshino, GVB General Manager Joann Camacho, GVB Marketing Manager Pilar Laguana, and GVB Marketing Officer Regina Nedlic, participated in opening day activities for the 2011 Taipei International Travel Fair (ITF) recently. Guam made an impressive showing among the more than 1,500 exhibitors and 61 countries.
ITF, in its 25th year this year, marks the biggest annual travel expo held in Taiwan and GVB has been a longtime committed partner to ITF, a proud participant since its very first year.
Every year, ITF arranges special awards for participants who exhibit outstanding performance. This year, ITF has added a “Best Booth Operator Award,” which is selected from a panel of nine judges from a variety of backgrounds, such as the academic and exhibition industries, as well as the media.
The selection process occurred secretly throughout the four days of ITF; during visits to each booth, the judges scored each participant based on four main categories: booth design (including traffic arrangement), events and activities, overall creativity, and quality of booth staff. As in years past, Guam’s booth was located in the American Pavilion; in addition to partner hotel/resorts and travel agencies at its booth, GVB also arranged for Chamorro song and dance performances and invited Miss Asia Pacific Guam 2011 to interact with booth visitors.
Guam Senator Muna Barnes congratulated all involved. “Congratulations to the Guam Delegation for winning the Best Booth Operator Award at the International Travel Fair in Taipei. Special thanks to GVB, Ms. Jennifer Wang, our dynamic guest emcee whose vitality drew crowds, Miss Asia Pacific Guam, Naomie Santos, the Guam cultural team of Jesse Bias, Ruby Santos and the Guam Hafa Adai Show. You all did a wonderful job promoting Destination Guam and more importantly, the people of Guam.”
GVB also creatively explored the use of social media with their “Check in at Guam” activity, in which consumers who checked in at the Guam booth on their Facebook pages were given limited edition Guam travel cups. This activity not only increased Guam’s visibility in social media, but also increased its exposure and influence on this platform as well.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
