New partnership offers 44 three, four and five-star hotel and resort options throughout the islands of Indonesia and in the Middle and Far East. This means more choice for travel sellers and more customers staying at Swiss-Belhotel International properties.
As interest in Indonesia and its destinations grows around the world, leading global travel wholesaler GTA has signed a new partnership with Swiss-Belhotel International to offer 44 three, four and five star hotel and resort options throughout the islands of Indonesia and in the Middle and Far East. This news will mean even more choice for businesses selling accommodation and travel, while bringing more of the world’s travelers to stay at Swiss-Belhotel International properties.
Martin Jones, GTA’s Senior Vice President for Global Sourcing and Commercial Management advises: “GTA makes it easy for hoteliers like Swiss-Belhotel International to successfully market and sell their rooms to even more consumers worldwide. Our technology, privileged relationships and wealth of experience means travel businesses trust us to help them profit. As demand for fully independent travel (FIT) to and within Asia increases, travel sellers around the world will surely welcome this new partnership and our ever-expanding portfolio of hotels throughout Indonesia and beyond.”
Swiss-Belhotel International benefits from GTA’s new Margin Agreement contract which gives hotels flexibility in pricing and yield management. Given the rapid pace of change in travel and hospitality, Margin Agreements are an increasingly attractive option for many of GTA’s partners.
In line with its ambition to ‘grow where the future is’, GTA is capturing the significant growth opportunity presented by Indonesia’s increasing economic power and rising popularity as a destination. In 2012, 8 million foreign visitors came to Indonesia, up 5% over the same period in the previous year.
Signing the agreement, Gavin M. Faull, Chairman and President of Swiss-Belhotel International says: “As Indonesia prospers and attracts greater interest from home and overseas, a deeper relationship with GTA will help us encourage even more international visitors to travel here and help us secure future success.”
Among the 44 properties being added to GTA’s portfolio to ensure it continues to suit the differing needs of fully independent travellers (FIT):
– In Bali, Indonesia: Swiss-Belinn Legian
– In Bali, Indonesia: Swiss-Belresort Watu Jimbar
– In Kuwait: Swiss-Belhotel Plaza Kuwait
– In Sumatra, Indonesia: Grand Swiss-Belhotel Medan
– In Borneo, Indonesia: Swiss-Belinn Balikpapan
Already the fifth largest population in the world, Indonesia is a member of the growing MIST economies – Mexico, Indonesia, South Korea and Turkey – which, according to Goldman Sachs, have not been affected by the economic disappointment impacting the US, Europe and some of the BRICs themselves. Although Indonesia’s economic growth has slowed recently, it still expanded by 5.2% in first three months of 2014 and remains Southeast Asia’s biggest economy.
At 5.3%, its GDP real growth rate in 2013 is estimated to exceed much of the western world, helping to raise incomes to the extent that the country’s middle class could almost double to 141 million by 2020 with the nation’s buying power also rising rapidly.
Photo caption: Swiss-Belinn Balikpapan in Borneo, Indonesia
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
