GTA debuts Strategic Partnership Program in Thailand across 6 different locations

BANGKOK – Kuoni’s Global Travel Distribution arm, GTA announced Thailand as its first new Strategic Partnership Program (SPP) destination for 2016. Together with 64 premium hotels across six locations in Thailand – Bangkok, Phuket, Koh Samui, Chiang Rai, Hua Hin and Pattaya, GTA will take the lead to promote the many luxury experiences available in Amazing Thailand; in line with Tourism Authority of Thailand’s new focus for 2016.

SPP Thailand stands out uniquely as:

– The first SPP that promotes 6 different locations in one country.

– 75% are 5-star hotels and the rest are 4-star hotels.

– It is strongly supported by Tourism Authority of Thailand to promote Thailand as a luxury leisure destination

– 10x g shop reward points for travel agencies and wholesalers to kick start and promote partner hotels.

Thailand is a key destination in Asia for GTA, constantly ranked among the top 3 in the last 3 years. Last year, GTA achieved an outstanding room-nights growth of +32% Year-on-Year and over +47% Year-on-Year in Sales Revenue to destination Thailand. With the introduction of this Strategic Partnership Program, GTA expects to deliver a higher Average Daily Rate (ADR) for destination Thailand and will focus on delivering longer stays from upscale travellers to the key locations in Thailand.

Launching SPP Thailand at The House of Sathorn in Bangkok earlier on March 23, GTA’s Regional Vice President of Sales and Marketing for Asia Pacific, Middle East and Africa, Daryl Lee says: “Thailand is a very important destination for GTA. We have been bringing a lot of tourists to Thailand as it is really popular with independent travellers. We see an excellent opportunity now to partner with Tourism Authority of Thailand and our key hotel partners to promote luxury experiences to these leisure travellers. We understand that holidaymakers can be motivated to choose a premium room or upgrade their hotel stay if there is an attractive deal or to book a unique holiday experience that only Amazing Thailand can offer. With this program, we hope to highlight some of the most unique luxury experiences in Thailand and introduce these new products to our vast network of travel agents worldwide.”

“We are very proud of GTA for taking the lead to bring together 64 premium hotels and promote the destination. Also, more importantly is having Tourism Authority of Thailand support the program as all our objectives are greatly aligned,” said Ms. Samornpun Somnam, Executive Director of Keemala at the launch event.

Thailand drew 29.9 million international visitors in 2015, an increase of more than 20 per cent compared with 2014.

Mr. Lars Kerfin, General Manager of Renaissance Bangkok Ratchaprasong Hotel said, “We’ve heard positive feedback of this Strategic Partnership Program from our counterpart in Singapore as the program has helped drive strong incremental revenue for the participating hotels. More valuable for us is the program opens up mystery markets for the hotels which they would previously find it challenging to access effectively. We are very excited to be part of the program in Thailand.”

Photo caption (from left): Niti Vongvichasvadi, Chief, Marketing Action Plan Section, ASEAN, South Asia and South Market Division, Tourism Authority of Thailand, Cyndi Ng, Head of Market Development and Strategic Partnerships, GTA, Runjuan Tongrut, Executive Director, East Asia Region, Tourism Authority of Thailand, Tanes Petsuwan, Executive Director, Europe, Africa, and Middle East Region, Tourism Authority of Thailand, Daryl Lee, Regional Vice President of Sales and Marketing, Asia Pacific, Middle East and Africa, GTA, Kittipong Prapattong, Director ASEAN, South Asia & South Pacific Market Division, Tourism Authority of Thailand.

SPP Hotels in Thailand

S/N	Location	Hotel	Star Rating
BANGKOK
1	Bangkok	Amara Bangkok	5
2	Bangkok	Anantara Siam Bangkok	5
3	Bangkok	Avani Atrium Bangkok	5
4	Bangkok	Banyan Tree	5
5	Bangkok	Conrad Bangkok	5
6	Bangkok	Courtyard by Marriott Bangkok	5
7	Bangkok	Grand Hyatt Erawan	5
8	Bangkok	Hotel Muse Bangkok	5
9	Bangkok	Marriott Queen’s Park	5
10	Bangkok	Movenpick Sukhumvit 15	5
11	Bangkok	Plaza Athenee Bangkok, A Royal Meridien Hotel	5
12	Bangkok	Pullman Grande Sukhumvit	5
13	Bangkok	Radisson Blu Plaza Bangkok	5
14	Bangkok	Renaissance Bangkok Ratchaprasong Hotel	5
15	Bangkok	Royal Orchid Sheraton	5
16	Bangkok	Sheraton Grande Sukhumvit	5
17	Bangkok	Siam@Siam Design Hotel & Spa	5
18	Bangkok	Sofitel So Bangkok	5
19	Bangkok	The Westin Grande Sukhumvit	5
20	Bangkok	W Bangkok	5
21	Bangkok	Four Points by Sheraton Bangkok	4
22	Bangkok	Novotel Bangkok Sukhumvit 20	4
23	Bangkok	Novotel Bangkok Platinum	4
24	Bangkok	Radisson Suite Bangkok	4
PHUKET
25	Bang Tao Bay	Anantara Phuket Layan Resort & Spa	5
26	Mai Khao Bch	Anantara Phuket Villa	5
27	Trang	Anantara Si Kao Resort & Spa	5
28	Bang Tao Bay	Angsana Laguna Phuket	5
29	Tri Trang Beach	Avista Hideaway Phuket Patong, Mgallery by Sofitel	5
30	Bang Tao Bay	Banyan Tree Phuket	5
31	Koh Lanta	Crown Lanta Resort & Spa	5
32	Karon Beach	Hilton Phuket Arcadia Resort & Spa	5
33	Patong Beach	Kalima Resort & Spa	5
34	Kamala Beach	Keemala	5
35	Karon Beach	Movenpick Resort & Spa Karon Beach	5
36	Nai Yang Beach	Phuket Marriott Resort and Spa, Nai Yang Beach	5
37	Patong Beach	Thavorn Beach Village Resort & Spa Phuket	5
38	Karon Beach	Thavorn Palm Beach Resort Phuket	5
39	Naga Island	The Naka Island A Luxury Collection Resort & Spa Phuket	5
40	Phuket	The Village Coconut Island Beach Resort	5
41	Phi Phi Island	Zeavola Resort & Spa	5
42	Kata Beach	Novotel Phuket Kata Avista Resort and Spa	4
43	Surin Beach	DoubleTree Resort by Hilton Phuket – Surin Beach	4
44	Khao Lak	Mai Khaolak Beach Resort & Spa & Mai Holiday by Mai Khaolak	4
45	Patong Beach	Novotel Phuket Resort	4
46	Patong Beach	Novotel Phuket Vintage Park	4
47	Bang Tao Bay	Outrigger Laguna Resort and Villas	4
PATTAYA
48	Pattaya	Intercontinental Pattaya Resort	5
49	Pattaya	Movenpick Siam Hotel Pattaya	5
50	Pattaya	Pattaya Marriott Resort & Spa	5
51	Pattaya	Veranda Resort Pattaya	5
52	Pattaya	Courtyard by Marriott South Pattaya	4
53	Pattaya	Siam @ Siam Design Hotel Pattaya	4
CHIANG RAI
54	Chiang Rai	Anantara Golden Triangle Elephant Camp & Resort	5
HUA HIN
55	Hua Hin	Anantara Hua Hin Resort and Spa	5
56	Hua Hin	Hua Hin Marriott Resort and Spa	5
57	Cha Am	Veranda Hua Hin Resort and Spa	4
KOH SAMUI
58	Taling Ngam	Conrad Koh Samui	5
59	Lamai Beach	Le Meridien Koh Samui Resort & Spa	5
60	Na Thon	Mövenpick Resort Laem Yai Beach Samui	5
61	Mae Nam	W Retreat Koh Samui	5
62	Chaweng	Dara Samui Beach Resort & Spa	4
63	Bo Phut	Kanda Residences Samui	4
64	Hua Thanon	X2 Samui – All Spa Inclusive Resort	4

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