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Go City launches Hong Kong Pass

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Leading app-based pass features 20+ of the top attractions including Hong Kong Disneyland.

NEW YORK CITY – Go City has officially reintroduced its Hong Kong pass and expanded efforts to more effectively reach APAC-based travelers at key points in their planning journey.

The reimaged Go City Hong Kong pass helps travelers access 20+ of the top attractions and experiences in the city including Hong Kong Disneyland. Travelers can also choose from popular attractions such as the Ngong Ping 360 Cable Car, Big Bus Hop-On Hop-Off Sightseeing Tour, Sky100 Hong Kong Observation Deck, Peak Tram and a variety of cultural, heritage, food and local experiences.

The pass offers travelers the opportunity to see the best of what Hong Kong has to offer from the top sights to unique off-the-beaten-path experiences, all on one app, and up to 50% savings when compared to buying individual tickets. Originally launched in 2018, Go City’s Hong Kong pass offering was removed during the pandemic. Now reimagined and improved, the pass capitalizes on APAC’s full return to travel as purchases from outbound travelers from China are now exceeding pre-pandemic levels.

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Go City’s presence and investment in APAC has grown significantly in the past year with the addition of the Singapore pass and its multi-year partnership with Mandai Wildlife Reserve. As the leading attractions pass globally, Go City reaches traditionally hard-to-reach travelers in the U.S., U.K. and Australia. In addition, with restrictions lifted, Go City is now heavily investing in reaching travelers from Korea, India and mainland China.

“As soon as restrictions began lifting from APAC regions, we immediately saw sales grow ten-fold. While we’re confident that the relaunch of the Hong Kong pass will appeal to global travelers, we’re also eager to see the response from Asian travelers as that’s where we’re seeing the most growth right now,” said Jon Owen, CEO of Go City. “With restrictions lifted, travelers are more than ready to get back out there and we’re fully prepared at Go City to help them get the most out of their city vacations.”

Go City

The Go City team at Big Bus Hong Kong’s Tsim Sha Tsui Information Centre discussing the Hong Kong Pass launch collaboration. From left, Baidi Li, SVP Commercial – APAC, Go City; Kengi Wan, General Manager, Big Bus Hong Kong; Jon Owen, CEO, Go City.

“We’re thrilled to unveil the new Go City Hong Kong pass, the ultimate guide to the best experiences this vibrant city has to offer. It’s time to rediscover Hong Kong’s marvelous skyline, rich culture and heritage, fun theme parks, great outdoors, beautiful food and much more,” said Baidi Li, SVP Commercial of Go City. “With our significant investments in cutting-edge technology, enhanced connectivity and intuitive apps, we guarantee a seamless customer journey from planning to booking and from reservation to redemption.”

Go City’s Hong Kong pass joins a suite of other recent APAC destination launches, including Seoul, Bangkok and Singapore. With Singapore being Go City’s newest pass, one-of-a-kind experiences are included for users. In addition to well-known attractions such as Universal Studios Singapore, the country offers conservation-based wildlife experiences including Bird Paradise and Night Safari both offered by Mandai Wildlife Group, which recently has partnered with Go City. The company plans to continue their expansion in the APAC region, by growing their product offering, expanding their marketing and growing their local team to support the increased business.

With Go City, customers only need to purchase one digital pass to enter the attractions of their choosing, all from their mobile device with no further payment at the gate. The app includes an interactive map and recommendations, which lets customers explore the city on their own terms or find new experiences of interest.