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Global Hotel Exchange (GHX) -globalhotelexchange.com-, a new, independent, online travel agency (OTA) that will offer cost-free distribution to hotels facing ever-rising fees and commissions, has announced the selection of Pamil Visions Public Relations as its agency of record. Pamil Visions will oversee and advise on multi-channel digital engagement, as well as online business development.
Going live in January 2012, Global Hotel Exchange will operate independently of the collective online travel agency practice of rate parity. Within the scope of GHX operation, hotels will be able to set their own rates where they receive 100% of the booking, further enabling them to pass on savings in the form of lower rates to consumers.
Thomas Magnuson, CEO of Magnuson Hotels and GHX had this to say about the selection of Pamil Visions: “In order for GHX to rapidly globalise cost-free distribution to hotels, it is essential to select the online communications consultancy with the highest and best capability and reach. We are proud that Pamil Visions has joined us in our mission.”
GHX aims to provide a more perfect online travel solution. Engaging Pamil Visions, and online players like them, is but the first step toward a more viable hospitality market. Mihaela Lica, Founder & Senior Partner at Pamil Visions, has this to add:
“GHX represents a mega-shift in the travel industry, a new business model and a challenge for our seasoned travel PR team. We count on years of experience in successfully promoting all kinds of startups, but the best recipe for success is aligning experience with exceptional people. We are so fortunate to be working with Tom Magnuson and his team. In the end, this is a win-win for all parties involved.”
GHX, in executing the latest technologies, multiple two-way communicative channels, as well as traditional marketing techniques, will, in effect, provide a much needed alternative to typical commission-based visibility for the hotel industry. The same principles that rocketed Magnuson Hotels into the top spot for independent hotels worldwide, will very soon leverage the power of price, value, and visibility the online channels enable.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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