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The Hospitality Sales and Marketing Association International (HSMAI), the industry’s leading advocate for hotel revenue growth, will host its annual program focused on revenue management in Austin, Texas, on June 20. The Revenue Optimization Conference (ROC), features insights from industry leaders such as Expedia, Google, LivingSocial, Rubicon, TRAVELCLICK, SAS, STR, IDeaS Revenue Solutions, Destination Hotels & Resorts, Fairmont Raffles Hotels International, Highgate Hotels, Hilton Worldwide, Hyatt Hotels & Resorts, IHG, Interstate Hotels & Resorts and Las Vegas Sands.
In conjunction with HITEC, the world’s largest hospitality technology expo, the one-day interactive ROC features industry thought leaders and topics within various revenue management sectors. With its continued commitment to growing business for hotels and their partners through revenue optimization, ROC is organized by HSMAI’s Revenue Management Advisory Board and will allow attendees to take away strategies and practical applications to address the latest industry trends and best practices for their own companies.
“HSMAI’s Revenue Optimization Conference is an essential part of our mission to provide hospitality professionals with the latest insights and most applicable tools to fuel sales, inspire marketing and optimize revenue,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “ROC attendees are given the opportunity to address the many challenges they are faced with today and develop further expertise and a clear strategy in order to grow their businesses.”
Based on last year’s positive feedback, the conference includes opportunities for networking, panel-led discussions and speaker-led breakout sessions. Attendees will explore topics including pricing, the future of business intelligence, strategy measurement, demand drivers, distribution, and other essential issues in revenue optimization today.
Conference sessions include:
Panels and main sessions:
– How do hotels ROC the future?
– ROCing the future of distribution
– CROs talk ROC: the future of revenue management
Breakout sessions:
– The future of business intelligence
– The revenue manager of the future
– Strategy measurement
– Who are your true competitors?
– Social media: leveraging the buzz into results
– Understanding demand drivers
– Pricing in hospitality: what the future holds
– Getting the most from the data you have
– Distribution – the latest research
Silver Conference partners include Amadeus, Digital Alchemy, EasyRMS, IDeaS Revenue Solutions, Rainmaker, Rubicon, Sabre Hospitality Solutions, STR, TIG Global, TravelClick and Vizergy.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
