Costa Cruises hosts an honorary event in Shanghai to announce Costa Serena

GENOA – On November 28 Costa Cruises will hold a welcome event at Shanghai’s newly established artistic landmark K11 to honor Costa Serena’s entry to China. Costa Serena, one of the most splendid among the Costa fleets and known as the ‘Ship of Gods’, will homeport out of Shanghai starting April 2015, offering the Chinese market an authentic European cruising experience with rich culture and arts.
 

The day’s events will take place in Shanghai’s city-center, beginning with Costa Cruises officially announcing Costa Serena’s arrival to China next April. Guests will enjoy the celebration with music, lights, and champagne in a lavish and visionary setting created especially for the occasion. Following the event, Costa Cruises will host road-shows to introduce Costa Serena in Shanghai and neighboring cities for the coming weeks.
 

Buhdy Bok, Senior Vice President Pacific Asia & China, Costa Cruises, stated: “Costa Serena will bring to Asian passengers the most unforgettable Italian lifestyle experience. Bringing our most innovative product to China remains our strategy to be the leader in the fast-growing China market. After eight years of successful operation in China, Costa Cruises will continue to thrive and expand its offerings and services in the region.“
 

As the brand ambassador, the beautiful and talented Chinese actress Miss Gao Yuanyuan has been named Costa Serena’s Godmother. This is a joyous day both for Miss Gao Yuanyuan and Costa Serena, as the Chinese star lit up the welcome festivities when she surprised guests with a special greeting for Costa Serena’s arrival to China. “I was onboard Costa Serena this summer, every corner was embellished with gorgeous culture and I have been left with enduring memories of its delicate Italian cuisine, bounds of exciting activities, and pure relaxation of a European lifestyle. I am deeply honored to be the Godmother of such an elegant ship of evocative beauty, and all the best wishes to her voyage in China!“
 

Designed to amaze, the beautiful Costa Serena will exceed all expectations, bringing a taste of Italy onboard for the guests of Asia. Costa Serena is the ‘Ship of Gods,’ made fascinating by the original elegance of its environments inspired by mythology and ancient Rome. Its traditional and imaginative magnificence will undoubtedly inspire its onboard passengers, while also delivering a satisfying and remarkable experience with its many authentic Italian restaurants that are within the most elegant atmospheres accompanied with delicious gastronomy.