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CNTA, Visa sign global tourism promotion agreement

The China National Tourist Administration (CNTA) and Visa International signed a…

The China National Tourist Administration (CNTA) and Visa International signed a five-year agreement to jointly promote tourism in China.

From January 1, 2004, they will jointly promote tourism in China internationally, including travel to the 2008 Beijing Olympic Games.

A leading corporate sponsor of the Olympics, Visa, together with the CNTA, will launch a series of marketing and promotional activities on China`s attractions in return for a monopoly on payment services with the CNTA.

In 2002, more than 36.8 million tourists visited China, making it the fifth largest travel destination in the world, with tourism-related revenues of over US$20.39 billion.

According to the World Travel Organization, China will be the most frequented travel destination in the world and the fourth largest market for outbound travelers by 2020.

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